We all know the power of great marketing, but what about the power of great internet marketing, the resource that's underrated — at least by most business traditionalists — for its value within the marketplace?
With Forrester Research estimating that U.S. online retail sales will grow at a 10 percent annual growth rate from 2010 to 2015, reaching $279 billion, retailers have become laser-focused on creating and maintaining customer loyalty and improving the online shopping experience. However, as the online shopping habits of consumers evolve, so too must retailers’ strategies to ensure the most customized online shopping experience. Here are three strategies that online retailers can implement to improve the customer shopping experience:
An issue for many cross-channel retailers these days is measuring the impact of retargeted online ads. Retargeting your website traffic, particularly those who leave without making a purchase, with online ads is a profitable way to increase revenue. But you must understand the metrics first.
Over the last few years, Home Depot has expanded its retail stores aggressively, adding more than 200 outlets annually. However, the retailer has recently embarked on a $1.1 billion program aimed at improving its web presence while planning to dramatically reduce the number of new store openings to around 10 in 2011.
Antique and collectibles shoppers are now using Skype to communicate in real time with dealers as they shop on RubyLane.com. Company spokesperson Palmer Pekarek said many of Ruby Lane's sellers have enabled Skype in their shops so they can provide answers to questions and develop relationships with shoppers. Both buyer and seller must have Skype to communicate via instant messaging and can also engage in video conversations.
Predictive analytics can allow you to best find who you should be contacting, what should you be offering, when to make the offer and how to make the offer for optimum results.
Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
We're excited to offer you Retail Online Integration's 50 best tips of 2010. Our editorial staff reviewed every word published in our print publication, e-newsletter (The ROI Report) and website over the past year. From there, we've extracted the best money-making and cost-saving pointers. Enjoy.
To unveil its new fall line of fashion footwear — and capture the surge of consumers gravitating towards online video — women's fashion footwear, handbags and accessories cross-channel retailer Nine West launched a clickable online video campaign. For the campaign, Nine West partnered with ConciseClick, a provider of online clickable video, and debuted the technology in late August.