Online Marketing

Retailers must leverage mobility to stay competitive.

Using tools from MicroStrategy, Celerant is now building on its experience with data mining applications to expand the value of data access and processing through data warehousing.

Shopping cart abandonment is one of the most pervasive concerns among online retailers, and with good reason. According to a study from Listrak, 75 percent of your site visitors will likely leave without making a purchase, and 85 percent of the top 1,000 online retailers are doing nothing to combat this growing issue. If you're investing in channels to drive traffic to your site this holiday season, take advantage of the opportunity to add value to your campaigns and maximize return on investment by using your existing AdWords Conversion Tracking pixel to remarket to past converters.

For online retailers to fully maximize this year’s holiday rush, marketers and merchandisers need tools to ensure that each customer receives a personalized shopping experience. Here are several best practices for retailers to help them identify key website traffic segments and properly leverage analytics to make the most of this holiday shopping season.

A powerful data mining application helps this 41-store specialty retailer maintain its stock position in a tricky retail environment.

The internet is the new Sunday paper, with two-thirds of Americans now learning about in-store deals online, according to the latest Audience Insight Survey from interclick.

Kenshoo, a provider of digital marketing software, unveiled more preliminary findings of its annual Online Retail Holiday Shopping Report. These findings focus on Cyber Monday and the week leading up to one of the season's busiest days for online shopping.

New research from GroupM Search reveals 86 percent of buyers who purchase in-store use generic terms on search engines to inform their purchase decision. The study also shows that when a shopper conducts a search online and clicks on a link, 90 percent of those clicks are on the organic listings of a search engine results page.

At Shop.org's Annual Summit, digital marketing experts shared hundreds of tips and tactics to help online retailers inch further along in their quest for conversion nirvana. But according to Google’s Industry Director for Retail Todd Pollak, getting digital marketing right is a little more simple.

We all know the power of great marketing, but what about the power of great internet marketing, the resource that's underrated — at least by most business traditionalists — for its value within the marketplace?