Online Marketing

Gain Additional Sales by Taking a New Approach to Remarketing
December 20, 2011

Shopping cart abandonment is one of the most pervasive concerns among online retailers, and with good reason. According to a study from Listrak, 75 percent of your site visitors will likely leave without making a purchase, and 85 percent of the top 1,000 online retailers are doing nothing to combat this growing issue. If you're investing in channels to drive traffic to your site this holiday season, take advantage of the opportunity to add value to your campaigns and maximize return on investment by using your existing AdWords Conversion Tracking pixel to remarket to past converters.

Calling All Merchants: How to Prepare for the Holidays
December 12, 2011

For online retailers to fully maximize this year’s holiday rush, marketers and merchandisers need tools to ensure that each customer receives a personalized shopping experience. Here are several best practices for retailers to help them identify key website traffic segments and properly leverage analytics to make the most of this holiday shopping season.