Online Marketing

Calling All Merchants: How to Prepare for the Holidays
December 12, 2011

For online retailers to fully maximize this year’s holiday rush, marketers and merchandisers need tools to ensure that each customer receives a personalized shopping experience. Here are several best practices for retailers to help them identify key website traffic segments and properly leverage analytics to make the most of this holiday shopping season.

3 Strategies for Personalizing Your Customers’ Shopping Experience
July 22, 2011

With Forrester Research estimating that U.S. online retail sales will grow at a 10 percent annual growth rate from 2010 to 2015, reaching $279 billion, retailers have become laser-focused on creating and maintaining customer loyalty and improving the online shopping experience. However, as the online shopping habits of consumers evolve, so too must retailers’ strategies to ensure the most customized online shopping experience. Here are three strategies that online retailers can implement to improve the customer shopping experience:

Measuring the Impact of Behavioral Retargeting
July 19, 2011

An issue for many cross-channel retailers these days is measuring the impact of retargeted online ads. Retargeting your website traffic, particularly those who leave without making a purchase, with online ads is a profitable way to increase revenue. But you must understand the metrics first.

Home Depot Lays a Foundation for Online Growth
June 24, 2011

Over the last few years, Home Depot has expanded its retail stores aggressively, adding more than 200 outlets annually. However, the retailer has recently embarked on a $1.1 billion program aimed at improving its web presence while planning to dramatically reduce the number of new store openings to around 10 in 2011.