Online Marketing

Learn how the world’s best brands engage with consumers on a new level, extending conversations to get customers and influence revenue.

Learn how savvy commerce marketers are delivering 1:1 marketing at massive scale with precise understanding the customer journey.

A survey released today by MarketLive, a commerce technology platform provider, identifies key buying trends for the upcoming holiday shopping season as well as tactics retailers can employ to better engage consumers during this busy season. Here are some of the key findings from the report, which surveyed a random sample of 1,000 U.S. consumers who had shopped online at least four times within the past year, own a smartphone, and typically spend $250 or more online annually:

Our experts walk you through opportunities to not only cut shipping costs, but also improve shipping service to your customers.

Findings from a recent survey from Salesforce ExactTarget Marketing Cloud and Forrester Consulting confirmed what many retailers already knew or strongly suspected: the ability to deliver personalized customer experiences across all channels as well as contextual, unique offers is critical to driving repeat purchases and developing brand advocates. Whether they can execute on that mandate is a whole nother story.

Join us for this fast-paced session covering advanced strategies retailers can use to optimize your email marketing performance.

Join John Lawson as he runs through 15 ways to acquire news customers in 30 minutes.

In this webinar, executives discuss the key challenges omnichannel retail marketers faced heading into the 2014 holiday season.

Now that digital and social media are reaching what Wal-Mart U.S. Chief Marketing Officer Stephen Quinn calls "critical mass," the retail giant is reshaping its marketing team and changing how it works with suppliers — including buying media for them. Wal-Mart met recently with around 200 supplier marketing executives in part to discuss the Walmart Exchange, or WMX, which its executives bill as a digital targeting, buying and optimization platform that will bring everything from sales to social media data to bear on spending plans for Wal-Mart and its suppliers.

Over the next few years, the internet will be facing its biggest makeover yet when branded and generic domain names like .nyc, .shop and .tiffany enter the existing field of top-level domains (TLDs) such as .com and .org. The decision by the Internet Corporation for Assigned Names and Numbers to introduce thousands of new TLDs to the web was intended to increase innovation on the internet. Brands and retailers, specifically, should see this as an incredible opportunity to better appeal to consumers in a way that allows them to creatively target customers based on geography and cultural context.