Omnichannel
hey BF4L chillax โ I got the cheddar โ cant talk MOS โ l8r. If you donโt understand this, youโd better learn. Itโs the language of your future.
Everyoneโs Eureka; Reinvented Wheels; Outlook Went Overboard & The Authors Respond
Having come a long way from its modest beginning as a chain of floral shops in metropolitan New York, 1-800-Flowers.com usually has set trends, not followed them.
Youโre too old-school. Why donโt you retire already?โ Ahhh โฆ another day, another client meeting. Another fresh-faced punk who thinks heโs a social media expert because he has accounts on Facebook, MySpace, Digg, Twitter โ and his ever-so-charming personality on about 50 online dating sites.
Engagement marketing happens when people become a part of the product they're buying or consuming. Many marketers think it begins and ends with sites on which visitors create the content โ Twitter, Facebook, MySpace, etc. They think a simple product mention on these sites will drive traffic and make their โจsales soar. But the evidence says otherwise.
This year's economic retreat actually stands to help Gaiam, a product and information services company with a heavy emphasis on sustainability, position itself for greater growth in the near future.
Problem: Weaver's Flooring America, a franchise location of retailer Flooring America, sought a more detailed and optimized marketing mix to reconnect with its local customer base. Solution: Outsourced its store and direct marketing planning to a local marketing automation technology and services provider. Results: Gained boost in sales and cost savings from lowered marketing complexity.
5 creative ways to make a good offer; Q&A with Strand bookstore's Eddie Sutton
Lifetime value (LTV) is the value of all purchases a given customer has made to date, plus the value of purchases that customer is likely to make (discounted for present value) over time. LTV helps determine how much you can afford to invest in new buyers looking beyond their initial purchases.Lifetime value (LTV) is the value of all purchases a given customer has made to date, plus the value of purchases that customer is likely to make (discounted for present value) over time. LTV helps determine how much you can afford to invest in new buyers looking beyond their initial purchases.
Picture this: Youโre on a sunny beach, stretched out on the sand. A child is sitting next to you with pail and shovel in hand. The child mischievously starts covering your ankles and feet in sand. You smile and continue sipping your refreshing piรฑa colada. Now a dump truck pulls up and pours a mountain of sand all over you. Youโre buried, and the sand muffles your scream. The former, pleasant scene represents the amount of data your marketing staff had to deal with about 10 years ago. The dump truck represents todayโs daily data deluge.