Omnichannel

Kansas City, MO, March 29, 2010 - USA 800, the largest employee owned contact center in the U.S., recently won a contract with Boston Apparel Group servicing their two fashion brands, Chadwicks™ and metrostyle®. In 1983, Chadwicks™ was the first company to offer woman the innovative concept of a fashion catalog with the same high-quality…

As someone who has been working in retail direct marketing for more than three decades – quite possibly longer than anyone else in the room at today’s Retail Innovation & Marketing Conference – Williams-Sonoma CMO Pat Connolly has a tremendous amount of insight on retail, traditional marketing, and how the internet can help retailers save money and increase their brand.

Mountain View, Calif. (February 23, 2010): eGain Communications Corporation (OTC BB: EGAN.OB), the leading provider of multichannel customer service and knowledge management software for on-site or on-demand deployment, reported that over 70% of leading North American enterprise businesses were rated "below average" or "poor" in multichannel customer service experience.

Part of the attraction of search advertising is that since it targets consumers toward the bottom of the purchase funnel, ads are served to users likely to convert. But display ads appear to a wider swath of consumers, pulling some into the purchase funnel and thus energizing search.

In late November, we surveyed the All About ROI editorial board members and other marketing insiders to gauge their views on the year ahead. At press time on the eve of the 2009 holiday homestretch, with their hopes for a better sales outcome than 2008 looking modest at best, few saw an especially bright light shining by December. Instead, many settled in to make the appropriate adjustments for reduced demand.

Matchbacks were once more science than art. When customers called or mailed in their orders, or bought in stores, accurately matching back sales was simple. Now the process requires you to blend technology and marketing for statistical validity.

Social networking is certainly the rage today, but I'm advancing the theory that most direct marketers don't use it to its fullest capacity. A few weeks ago, I spent about four hours looking at Facebook sites for my favorite retailers, catalogers and online merchants. Many were good at initiating conversations and trying to build brand loyalty. Very few, however, followed the basic tenets of direct marketing by using that communication to either build their databases or encourage purchasing. Social networks are places to build community. But that can go hand in hand with marketing and selling.

This 1992 Bruce Springsteen song (sans the question mark) referred to the boom in cable TV back in the day. But at the rate marketing channels are popping up, it soon may apply to direct selling.

Today's teens have been inundated from their earliest recollections with advertising, be it on TV, online, in their favorite video games and movies, and the list goes on. To effectively sell to this generation of consumers, Under Armour studies what makes it tick. What are teens thinking about? How do they behave? What motivates them to purchase?

There are two things that almost every marketer doing business online is obsessed with these days: social media and conversion. And that's not in reference to social media's conversion/return on investment, because really, why be obsessed with something that's typically negative or flat in terms of contribution? So in reality, the obsession should be all about website conversion, compensation and measuring what matters. Here are six surefire tips to help you measure site conversion: