Mobile Design

Product Expansion, Mobile Fuel eBags’ Growth
October 10, 2016 at 1:01 pm

In episode 56 of Total Retail Talks, I interview Mike Edwards, CEO of eBags. Edwards discusses how the online retailer of handbags, luggage, backpacks and more is growing sales through increased product breadth, a mobile-first mentality and unique brand partnerships.

How to Combine In-Store Sales With Apps, Mobile Marketing
September 9, 2016 at 11:12 am

These days, retailers are involved in an arms race for convenience and value. While they're all constantly trying to adapt to survive, not all stores are keeping up with new technological developments. More than two-thirds of U.S. consumers have a smartphone, and amongst younger consumers that number is even higher at nearly 75 percent. Apps and…

Heard on
August 15, 2016 at 7:37 pm

Welcome to a roundup of Total Retail Talks episodes! Total Retail Talks is Total Retail’s podcast channel, and it features interviews and insights from some of the leading minds in the retail industry. Check out our podcast channel page to learn more about all things happening in retail. Also, you can access Total Retail Talks’ episodes on iTunes…

5 Little Tips That Can Make a Big Impact in Your Checkout
May 13, 2016 at 10:12 am

“Details create the big picture,” said Sanford Weill, former chairman of Citigroup. In the e-commerce arena, this is most true at the pinnacle of your funnel: the checkout. Checkout is online retail’s make-or-break moment. It's the culmination of the customer journey — the moment when a shopper either feels comfortable enough to take out his…

The Great Debate
May 10, 2016 at 2:04 pm

There’s been a lot of talk about the demise of the mobile web at the hands of mobile apps. One pundit sees apps dominating users’ attention; another predicts apps will kill off the mobile web. As the saying goes, “prediction is very difficult, especially about the future.” The reality is neither solution will go away.…

Why Mobile-First is Imperative for Omnichannel Retailers
May 10, 2016 at 9:51 am

Consumers own multiple devices on which they can shop — laptops, smartphones, desktops, tablets and wearables. So how are they using them to browse and buy? Bronto sought to find out by commissioning Ipsos to survey 1,000 U.S. adults with access to at least one device. The results are both predictable — e.g., older individuals…

How Retailers Can Close the 'Mobile Gap'
April 15, 2016 at 1:48 pm

It's well documented how consumers are increasingly turning to their phones as a means to shop. Consider that 56 percent of all retail traffic is coming from mobile devices, yet those shoppers are one-third less likely to make a purchase than their counterparts on desktops and laptops. Why? Jason Goldberg, senior vice president of commerce and…

Content and the Mobile Shopping Journey
April 1, 2016 at 9:59 am

There’s little question that a mobile-first strategy is essential for any retailer that sells online. However, many retailers today are challenged to develop an exceptional mobile shopping experience. Small screens, hundreds of popular devices, many vendors and competing standards mean that mobile shopping is often a lowest common denominator approach, but it doesn’t need to…

3 Steps to Mobile Commerce Success in 2016
March 29, 2016 at 9:34 am

Last year, mobile commerce moved from promising opportunity to ubiquity. By the end of September, smartphone penetration in the U.S. reached 80 percent, and the 2015 holiday season saw nearly a 60 percent year-over-year rise in purchases on mobile devices. With the number of mobile-only users now exceeding desktop-only users for the first time in history, 2016 presents a major…

Get Serious About Responsive Design
March 16, 2016 at 10:41 am

My colleague’s teenage daughter won’t order anything that involves making a phone call. Pizza? They better have an online option, and it better be easy to use on a mobile device. If the pizzeria doesn’t offer one, she’ll go elsewhere. And she’s not alone. Today’s hyperconnected consumers — especially millennials and other young generations — are…