Mobile Commerce

Mobile has long been Americans' most popular and well-used screen, and that was cemented even more when we were all stuck at home for most of 2020 and early 2021. According to eMarketer, Americans spent over four-and-a-half hours daily on mobile last year. For retailers, the growth of mobile is a huge opportunity — and increasingly a…

Our expert speakers will address how retailers can effectively use individualized promotions as a tool to drive e-commerce sales.

During the pandemic, retailers faced once-in-a-lifetime headwinds, including closed physical locations, limited in-store capacity, slowed shipping times, and a customer that was oftentimes scared to leave the house. As a result, they turned heavily to buy online, pick up in-store (BOPIS) and buy online, pick up at curbside (BOPAC) to make their customers’ buying journeys…

With the growth of online shopping and the expanding role of the retail mobile app brought on by the pandemic, Incognia chose to focus its second Mobile App Friction Report for 2021 on reviewing the mobile purchasing experience, comparing 12 of the most popular m-commerce  apps. The following apps were included in the study: Bed,…

The National Retail Federation's (NRF) chief economist Jack Kleinhenz said yesterday that the U.S. economy could see its fastest growth in more than three decades. “While there's a great deal of uncertainty about how fast and far this economy will grow in 2021, surveys show an increase in individuals being vaccinated, more willingness to receive…

E-commerce saw unprecedented growth in 2020 as consumers relied on retailers’ sites for even the most routine purchases. Many brick-and-mortar stores adapted to the demand for digital and touchless service by offering curbside pickup. Online sales surged over the Q4 holiday season, which was extended due to a rescheduled Amazon Prime Day and earlier-than-usual shopping…

A fresh batch of stimulus checks sent consumer purchases surging in March as the U.S. economy continued to get juice from aggressive congressional spending, according to CNBC. Advance retail sales rose 9.8 percent for the month, the Commerce Department reported Thursday. That compared to the Dow Jones estimate of a 6.1 percent gain and a…

As the world settles into its purely digital lifestyle, consumers continue to rely on online shopping. In fact, historic numbers were achieved last year, with Cyber Monday becoming the biggest online shopping day in U.S. history. With the onset of the pandemic, three different types of apps emerged. Some apps are proving to be “pandemic thriving”…

Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.

We all know the prevalence and importance of mobile, and how the whole landscape of retail and e-commerce changed with the launch of the smartphone. However, it’s no longer enough to be mobile responsive. With consumers everywhere essentially living on their phones, particularly as shopping in-store has decreased with the pandemic, retailers need to be delivering…