Merchandising

Disney+ announced the launch of a new test that will allow subscribers to shop exclusive merchandise from brands including Star Wars, Marvel, Disney Animation Studios, and Pixar directly from the detail pages of select movies, series and shorts on the streaming service. The shop will be available to Disney+ primary profiles in the U.S. with users…

Retail leaders experienced a wake-up call in 2020. While most had started considering increasing digital experiences, such as a zero-cookie approach to e-commerce and consumer personalization, the majority of retailers still considered it as “nice to have,” widening the gap between digital leaders and digital laggards. Customers today are omnichannel and there's no sign of…

Circle K, a Canada-based convenience store and gas station operator, announced it was partnering with Green Thumb, a leading national cannabis consumer packaged goods company, to sell its products at a handful of Circle K locations next year. About 10 "RISE Express"-branded dispensaries will open adjacent to Circle K stores in various Florida locations, Green…

Macy’s has launched its online marketplace, which was first announced in November 2021. The new digital marketplace on macys.com offers shoppers a curated assortment of new brands, merchandise categories, and products from third-party merchants and brand partners. The marketplace gives customers easy access to more than 20 product categories and 400 new brands. Macy's partnered with…

Today’s consumer is far more informed, far more discerning, and has far more choices than just 20 years ago. The rise of e-commerce, social media, and digital marketplaces lowered the barriers to entry for new, innovative and nimble direct-to-consumer (D-to-C) brands, which has made the competitive landscape increasingly crowded. With the ability to now buy…

JCPenney on Monday announced its plans to debut its beauty concept in stores nationwide, following a successful pilot launch in fall 2021 with 10 brick-and-mortar locations. JCPenney Beauty will expand to 300 stores by early 2023 and 600 stores by the spring, the company announced in a press release. The beauty concept within JCPenney stores…

One of the first references to Christmas in July was in an 1892 French opera when in response to children singing Christmas carols during the summer a character says, “When you sing Christmas in July, you rush the season.” For retailers, the idea of planning Christmas in July is anything but rushing the season. A…

J.Jill has entered a new chapter in its brand evolution with the launch of its Welcome Everybody campaign, which includes an expanded product assortment. In this video interview, Total Retail's Joe Keenan speaks with Claire Spofford, CEO of J.Jill, about the brand's new initiative to provide one size-integrated shopping destination for all women with price parity across…

Back-to-school is upon us and with it comes a big business opportunity — not just for computers and supplies, but adaptive apparel as well. Schoolwear brand French Toast recently launched a new adaptive wear line, French Toast Adaptive, ahead of the back-to-school season. In this video interview, Alyson Shapero, vice president of brand, digital and wholesale…

Add-to-cart rate is the percentage of visitors that add at least one product to their shopping cart during their session. This metric often indicates the success of product marketing, optimization of product pages, and overall promotion. When an online marketer googles topics such as “increase add-to-cart rate” and “e-commerce conversion rates,” the most common suggestions…