Marketing

Where Are Retailers Focusing Their Resources During the Pandemic?
February 9, 2021 at 7:07 pm

The world of e-commerce is constantly changing, and we wanted to benchmark what areas retailers felt delivered the best customer experience (CX) and return on investment. We worked with Gatepoint Research to survey over 100 of the United States' biggest retailers and digitally native e-commerce brands to understand what was working and what wasn’t in…

Retail Marketing Trends to Know in 2021
February 3, 2021 at 9:52 am

2020 might be over on the calendar, but there’s still much we’re learning and adjusting to as we begin 2021. The pandemic forced retailers into a digital acceleration unlike anything we’ve seen before. Add to that drastic changes in consumer behavior. Needless to say, as we begin this new year, there are many trends retail…

How Saucony is Keeping Pace With the Running Community Online
February 1, 2021 at 6:42 pm

In episode 283 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Anne Cavassa, president of Saucony, a global running shoes, accessories and clothing brand. Listen in as Cavassa discusses the history of Saucony, its target customers and distribution channels, and how the brand is catering to both new runners and the entire running community. In…

QVC Debuts on YouTube TV
February 1, 2021 at 5:00 pm

Quarate Retail Group's QVC last week made its debut on YouTube TV, a live TV streaming service with more than 3 million subscribers. YouTube TV is available across smart TVs, streaming media players, smartphone apps, tablets, computers, game consoles, and smart displays. QVC is currently the only livestream shopping channel on  YouTube TV, according to Quarte Retail. It now joins YouTube TV’s lineup of…

Meeting Your CPG Brand’s Prospect Where She/He is
January 31, 2021 at 7:35 pm

A common construct for consumer packaged goods (CPG) marketers is to divide the buying cycle into stages: before the store, in the store, and after the store. I've seen countless marketing plans built this way, and the objectives were usually pretty straightforward: Before the Store: Drive awareness and purchase interest. In the Store: Close the…

Two Top Retail Marketing Trends to Know From NRF 2021
January 28, 2021 at 7:24 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discussing an article recently published on Total Retail titled, “New From NRF 2021: Retail Marketing’s Need-to-Know Trends,” authored by Udayan Bose, founder and CEO of NetElixir. The highly anticipated NRF virtual show occurred in mid-January and brought industry leaders together to reflect…

Communication Strategies to Delight Your Customers
January 27, 2021 at 5:24 pm

Communication drives conversion. It moves customers from browsers to buyers, delighting them through each step of the purchase journey when done correctly. In a retail operation, these conversations lead to satisfied customers, those that begin to expect a level of excellence that only you can offer. Communication, though, isn’t always accessible. It takes focus and…

New From NRF 2021: Retail Marketing’s Need-to-Know Trends
January 25, 2021 at 1:36 pm

For the first time in history, NRF Chapter 1 went virtual. The highly anticipated event saw industry leaders reflect on one of retail’s most turbulent years to date. Consumer shopping behaviors changed seemingly overnight: in-store foot traffic shrunk at an alarming rate, e-commerce and mobile shopping trends boomed, and spending habits prioritized needs over wants.…