Retail Product Word-of-Mouth Sharing Declines
May 13, 2011

Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. 

New York Magazine E-Newsletter to Aggregate Weekly Deals
May 4, 2011

New York magazine is about to launch a weekly deals e-newsletter and online adjunct, but instead of matching offers play to advertisers, it will aggregate “the best of the best” of other e-commerce sites’ picks.

How Retail Sites Can Make the Most of Video
May 3, 2011

E-commerce video has been a fast growing feature on online retail sites over the past year. Retailers are quickly finding that adding product video to their sites increases conversions, but e-commerce video is still maturing as they continue to discover best practices.

Ad Showing Boy With Pink Nail Polish Sparks Debate on Gender Identity
April 13, 2011

A J.Crew ad that shows a top designer painting her young son’s toenails neon pink has some parents and doctors seeing red. The image appeared in a feature called "Saturday With Jenna," which was emailed to customers last week and highlights a few of J.Crew president and creative director Jenna Lyons’ favorite products.

Gap Seeks Makeover to be the ‘People’s Brand’
April 12, 2011

It may be an exaggeration that the Gap has had no outstanding marketing since the 1990s. The company has been struggling for years to figure out how to attract younger consumers as well as win back those who have stopped shopping there.

Overstock Cuts Marketing Ties in States Passing Internet Sales Tax
April 5, 2011 has long opposed state laws designed to force out-of-state retailers to collect sales tax merely for using in-state ad services. The company has mounted court challenges, citing Supreme Court decisions rendering these laws unconstitutional. It also has cut ties with local advertisers in all four states passing these laws.

The Top Women in Cross-Channel Retailing
April 1, 2011

The cross-channel retail industry is at a crossroads. For starters, due to the economic downturn, the past couple of years have been difficult for the retail sector. But that's changing. Retailers are starting to see signs of life and are breathing a sigh of relief. At press time, for example, it was announced that February retail sales increased 0.6 percent over January and 4.2 percent year-over-year, according to the National Retail Federation.