Marketing

If you’re not familiar with the term “big data,” or more importantly the concept behind it, it’s not too late to get up to speed. Big data is here and its presence is expanding to fill every aspect of business today and into the foreseeable future.

Celerant Command is real-time software that manages all areas of sporting goods dealers with one fully integrated system.

The original chopper shop drives store and online sales using Celerant's integrated multichannel commerce platform.

Engaged customers are the holy grail for retailers today. They're the customers who interact with your brand on social networks, use mobile devices and subscribe to your email program. How do you acquire them? Join cross-channel retail experts Debra Ellis of Wilson Ellis Consulting and Kevin Skurski of Bronto Software as they answer that question and explain best practices around optimizing the customer buying cycle.

Celerant Command Mobile and jQuery platform

As we start the new year, many are digging out from holiday spending reports and reflecting on what those shopping patterns tell us about consumer behavior. It's a good time to look back and look forward. In that spirit, let's look at the data collected about affluent's shopping patterns throughout the year, and distill it into three key takeaways to help marketers prepare for 2012 and beyond.

Retailers must leverage mobility to stay competitive.

Using tools from MicroStrategy, Celerant is now building on its experience with data mining applications to expand the value of data access and processing through data warehousing.

When it comes to online marketing, retailers often have significant opportunity to expand their presence. However, limited budgets and ROI goals restrict them from reaching many customers seeking the types of products and services they sell.

Athleta is kicking off the new year with an inaugural tagline and its first national campaign, "Power to the She." The Gap-owned athletic brand partnered with Peterson Milla Hooks to create the tagline and campaign, which will launch this week.