Timberland Launches 3-D Microsite to Promote its Eco-Friendly Apparel Line
September 9, 2010

Timberland is putting its best foot forward in a new global campaign showcasing the Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature Needs Heroes," includes TV, print and retail ads, as well as social media and a microsite that uses 3-D technology to help consumers become better acquainted with Earthkeepers.

What the Experts Are Saying
September 1, 2010

Find out what the experts are saying as we highlight the best of the month from

Target Launches Customizable Version of its Weekly Ads
August 27, 2010

Target, with 1,743 stores in 49 states, will announce "My TargetWeekly," a fully customizable version of its weekly ad. The ad now appears on, where it draws more than 1.2 million visitors weekly, and in Sunday newspapers, where it is seen by 100 million consumers each week.

Gap's Nationwide Promotion With Groupon Proves Too Popular
August 23, 2010

What a difference a deal makes. Groupon launched its first nationwide deal, $25 off a $50 purchase at Gap. The promotion, which was available in every city, briefly crashed Groupon’s servers as deal-happy consumers clicked on the 50 percent discount and pinged their friends.

Piperlime's Latest Social Media Campaign Creates a Stir
August 18, 2010

Piperlime has raised the ire of some of its Facebook fans with a series of cheeky — or "snotty," according to detractors — wall posts last week. The Gap brand began posting updates on Facebook and Twitter such as "Every time you wear sweatpants in public, a single guy leaves New York" and "Let's put Saturday-night effort into Sunday afternoon." While some fans found the posts entertaining, even applauding Piperlime for attacking sweatpants, others were enraged.

Rising Costs May Mean Less Discounting From Apparel Retailers
August 11, 2010

Just as recession battered consumers are trickling back to malls, clothes makers in the U.S. face a tough choice. Squeezed by ballooning raw material, labor and freight costs, manufacturers are fretting they might have to raise prices in fragile markets to maintain margins.