Marketing

6 Essential Strategies to Make Your Holiday Creative Stand Out
November 23, 2021 at 3:08 pm

In case you missed it, the holidays are in full swing. Media outlets have started reporting on the top toys for the season, Amazon.com is moving up Black Friday to start now (!), and the threat of supply chain snarls and shipping delays are prompting consumers to get out their credit cards early this year.…

How Retailers Can Integrate User-Generated Content Into Their Holiday Marketing Strategies
November 18, 2021 at 2:06 pm

The holidays are right around the corner, and with 60 percent of consumers reporting they will mainly shop online this season, brands will need to get creative with their digital marketing campaigns to stay competitive. The pandemic has changed consumer behavior, both in regard to how they shop and what brands they trust. In fact,…

Diverse Merchandise, Financial Accessibility Led Rent-A-Center's COVID Strategy
November 15, 2021 at 12:06 pm

In episode 324 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Philips, vice president of marketing, and Tim Pitt, former senior vice president of marketing and merchandising, at Rent-A-Center, a rent-to-own industry leader. Philips and Pitt discuss how consumer behavior has shifted among Rent-A-Center customers in the last year-plus, how the business has reacted to those…

Importance of Using Data-Driven Insights to Optimize the Customer Journey
November 4, 2021 at 11:26 am

It’s clear that customer expectations are changing, with almost 90 percent of consumers wanting more meaningful relationships with brands. This has meant marketers are moving away from traditional marketing tactics to prioritize a customer-centric approach as failing to build relationships with consumers can be a costly mistake. To do this, marketers need to understand their…

2021 Will Be the Biggest Marketing Season Ever. Are You Ready?
November 2, 2021 at 8:54 pm

2020 was full of surprises, but perhaps the biggest surprise of all was that despite a global recession, a worldwide pandemic, supply chain headaches, and a zillion other headwinds, including giant swarms of locusts, it was also the biggest shopping season ever. That’s right, last year’s Cyber Monday was the biggest online shopping day in…

Tapestry's CDO Noam Paransky on the Dos and Don’ts of Digital Marketing
October 25, 2021 at 2:00 pm

Noam Paransky, chief digital officer of Tapestry, parent company of brands Kate Spade, Coach, and Stuart Weitzman, gave the opening keynote at CommerceNext IRL last month. He focused on how Tapestry has been adapting customer experience and marketing in response to today’s evolving customer needs. Tapestry recorded $1 billion in digital sales growth in two years and…

How Retailers Can Put the Science Into Marketing Planning
October 25, 2021 at 11:41 am

Increasingly complex market conditions, global operations, and sudden disruptions, such as the COVID-19 pandemic, now demand that retail marketers can respond to new realities at a moment’s notice. Furthermore, retail marketers are under enormous pressure to keep up with fast-paced changes in consumer behavior to deliver a great customer experience while turning masses of data…

Businesses Everywhere Are Reinventing the Future of Work. But Are E-Commerce Marketers Ready?
October 21, 2021 at 3:37 pm

E-commerce marketers have been preparing for the future of work for some time now — and it's not simply because they're digital natives. What do e-commerce marketers know that other pros don’t? I’ll unpack that idea by turning to research Sidecar published earlier this year, the 2021 E-commerce Marketer Survey. A key question we asked…

How Can You Reach Holiday Shoppers? Start Early
October 20, 2021 at 4:55 pm

This holiday season already looks different from last year and that’s a really good thing for marketers and brands. Thanks to increased vaccine availability and COVID restrictions easing in many areas, more people are expected to shop and spend on gifts this year. But since the pandemic affected consumer behaviors, marketers will need to shift…