Marketing

Delivering Hyperpersonalized Experiences in the Age of COVID-19
January 13, 2021 at 4:46 pm

The COVID-19 pandemic has spurred drastic shifts within the customer landscape. Shoppers are changing their buying habits and branching out to find new or different solutions to suit their needs. Many of these changes will be permanent, presenting companies and marketing teams with unprecedented challenges for the foreseeable future. One of the more significant customer shifts…

What Does COVID-19, ThirdLove, Purple, and hims & hers Have in Common?
January 12, 2021 at 5:16 pm

COVID-19 has hit every industry hard. But if something is certain, it’s that the world as we know it is different. As many as 25,000 stores may close this year as businesses continue to feel the impacts of the coronavirus, according to a new report from Coresight Research. In order to stay relevant and adapt,…

The Power of Social Media, Video and Storytelling for Two Blind Brothers
January 11, 2021 at 8:46 pm

In episode 280 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bradford Manning and Bryan Manning, co-founders of Two Blind Brothers, ultra-soft designer clothing funding blindness research. Listen in as Bradford and Bryan discuss the brand story and why they founded Two Blind Brothers, their lack of prior retail experience, and the charitable aspect of…

How Marketers Can Harness the Potential of Changing Shopping and Media Habits
January 7, 2021 at 7:18 pm

With the ongoing pandemic continuing to keep many consumers largely at home, digital platforms are getting more attention than ever before, presenting immense opportunity for retailers to influence audiences. Despite the potential of meeting shoppers in these new spaces, however, many brands are cutting campaign spending in an effort to save capital in such uncertain…

Store Intelligence Planning: The Next Frontier in Data-Driven Marketing
January 6, 2021 at 8:46 am

The pandemic has created more chaos for the retail industry than arguably for any other. Despite all of the turbulence, the overall strength of the sector hasn't weakened. The COVID-19 lockdowns sparked a pendulum swing away from physical retail to e-commerce, but in the long term, traditional shopping will remain important. According to the latest…

Consumers Take it Personally: How Retailers Can Respond
December 22, 2020 at 2:31 pm

As we saw in part one of this article, consumers today want more personalized engagement. However, retailers can’t deliver on personalization without capturing better data that can help them improve the customer experience and keep shoppers engaged. So, while brands are working hard to gain customer confidence and acquire data, they’re stumbling at the final…

The New Realities of Advertising During COVID-19
December 22, 2020 at 12:18 pm

Disruption has become the buzzword of the past six months. Typically a term reserved for groundbreaking new technologies, the ongoing pandemic has been the first major disruption in a long time. It has forced people to stay inside, and it has changed the way we work and interact. For many retailers, this could be the…

Level Up the Context in Your Content for the Win
December 15, 2020 at 5:26 pm

Context marketing incorporates timing and context into your content marketing strategy. You may be wondering what context marketing is in the first place. Context marketing is delivering the right content, to the right prospects, at the right times. It’s more or less all about the timing. Having context allows you to market your service or product…