Marketing

How Kroger's Programmatic Advertising Marketplace is Benefitting Brands
January 3, 2022 at 5:43 pm

In episode 330 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Cara Pratt, senior vice president of Kroger Precision Marketing (KPM) at 84.51°, the retail data science, insights and media subsidiary of the Kroger company. Listen in as Pratt discusses the business and her role at the company, the genesis of Kroger's new programmatic advertising marketplace,…

2020 Holiday Sales Were Unexpectedly High. What Does That Tell Us About 2021?
December 22, 2021 at 4:56 pm

For years, people have joked about Christmas in July. It’s no joke, though: For retailers in 2021, sales planning for holiday shopping started seemingly in July. Why the rush? Retail sales for the holiday season last year jumped 8.3 percent from 2019, according to the National Retail Federation. This skyrocketing number happened for a couple…

Pivoting to Zero- and First-Party Data Will Be Key to Marketers' Success in 2022
December 16, 2021 at 7:20 pm

In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “How Retailers Can Use Zero- and First-Party Data to Win This Holiday Season,” authored by Julio Lopez, director of client strategy and retail practice lead at Movable Ink. First-party data is critical for…

What Businesses Can Learn From This Year's Black Friday Weekend
December 15, 2021 at 3:21 pm

When you boil it down, marketers have a straightforward task: simply give shoppers what they want or need. And, thanks to the wealth of readily available customer data at our disposal, we have a pretty good idea of what those needs are and when they require satisfying. It’s incumbent on marketers to do something with…

How Retailers Can Use Zero- and First-Party Data to Win This Holiday Season
December 14, 2021 at 6:18 pm

From Amazon.com to Facebook, privacy is at the forefront of major corporations’ product and service updates. Even consumers are changing their purchasing behavior to pick devices and products that ensure their privacy is protected. In June, Apple unveiled a series of privacy leadership initiatives, which included its Mail Privacy Protection update. With this new update,…

How Retail Marketers Can Ease Holiday Shopping for Consumers
December 14, 2021 at 2:33 pm

We’re almost two years into the pandemic, and the global supply chain is still a mess. Nike is warning of shipping delays until next year; Costco has started to limit purchases again; Ikea, Walmart, and Home Depot are buying their own containers and chartering vessels to combat shipping bottlenecks. Everywhere they look, consumers are being inundated with headlines warning of…

How to Break Through the Holiday Advertising Noise to Drive Q4 Sales
December 6, 2021 at 3:35 pm

Every year, from October to December, a war for consumers’ attention ramps up significantly as businesses roll out their holiday campaigns. For about eight weeks, brands and retailers will boost advertising to drive sales in hopes that “Black Friday” converts ledger ink from red to black. Throughout all that, media rates for buying ad space…

How Automated Business Analysis Can Help Marketers Adapt to Shifting Consumer Behaviors
December 6, 2021 at 12:34 pm

With pressure to optimize sales in the wake of the pandemic, retail marketers are looking to real-time customer, commerce and market data to accommodate changing buying behaviors and capitalize on growth opportunities. A recent study collected insights from leading retail brands to determine how well they gather, integrate and leverage data to personalize marketing and…

Carter's Builds Emotional Connections With Customers Through Data
December 1, 2021 at 4:04 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jennifer Lee-Harrison, vice president of demand generation at Carter's, and Youna Kim, senior director of integrated performance media at Merkle. Lee-Harrison and Kim discuss their backgrounds and current roles, their takes on the state of the retail industry heading into another COVID-impacted holiday season, and…

What Businesses Need to Know About Marketing to Survive the Holiday Season
November 29, 2021 at 11:56 am

The supply chain challenges couldn't come at a worse time for businesses. After a slower-than-average holiday season last year due to the pandemic, suddenly businesses are faced with supply chain slowdowns that make it difficult for them to deliver their products to customers in a timely fashion. These challenges are particularly salient for the medium-sized…