Marketing

How Retailers Can Use Zero- and First-Party Data to Win This Holiday Season
December 14, 2021 at 6:18 pm

From Amazon.com to Facebook, privacy is at the forefront of major corporations’ product and service updates. Even consumers are changing their purchasing behavior to pick devices and products that ensure their privacy is protected. In June, Apple unveiled a series of privacy leadership initiatives, which included its Mail Privacy Protection update. With this new update,…

How Retail Marketers Can Ease Holiday Shopping for Consumers
December 14, 2021 at 2:33 pm

We’re almost two years into the pandemic, and the global supply chain is still a mess. Nike is warning of shipping delays until next year; Costco has started to limit purchases again; Ikea, Walmart, and Home Depot are buying their own containers and chartering vessels to combat shipping bottlenecks. Everywhere they look, consumers are being inundated with headlines warning of…

How to Break Through the Holiday Advertising Noise to Drive Q4 Sales
December 6, 2021 at 3:35 pm

Every year, from October to December, a war for consumers’ attention ramps up significantly as businesses roll out their holiday campaigns. For about eight weeks, brands and retailers will boost advertising to drive sales in hopes that “Black Friday” converts ledger ink from red to black. Throughout all that, media rates for buying ad space…

How Automated Business Analysis Can Help Marketers Adapt to Shifting Consumer Behaviors
December 6, 2021 at 12:34 pm

With pressure to optimize sales in the wake of the pandemic, retail marketers are looking to real-time customer, commerce and market data to accommodate changing buying behaviors and capitalize on growth opportunities. A recent study collected insights from leading retail brands to determine how well they gather, integrate and leverage data to personalize marketing and…

Carter's Builds Emotional Connections With Customers Through Data
December 1, 2021 at 4:04 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jennifer Lee-Harrison, vice president of demand generation at Carter's, and Youna Kim, senior director of integrated performance media at Merkle. Lee-Harrison and Kim discuss their backgrounds and current roles, their takes on the state of the retail industry heading into another COVID-impacted holiday season, and…

What Businesses Need to Know About Marketing to Survive the Holiday Season
November 29, 2021 at 11:56 am

The supply chain challenges couldn't come at a worse time for businesses. After a slower-than-average holiday season last year due to the pandemic, suddenly businesses are faced with supply chain slowdowns that make it difficult for them to deliver their products to customers in a timely fashion. These challenges are particularly salient for the medium-sized…

6 Essential Strategies to Make Your Holiday Creative Stand Out
November 23, 2021 at 3:08 pm

In case you missed it, the holidays are in full swing. Media outlets have started reporting on the top toys for the season, Amazon.com is moving up Black Friday to start now (!), and the threat of supply chain snarls and shipping delays are prompting consumers to get out their credit cards early this year.…

How Retailers Can Integrate User-Generated Content Into Their Holiday Marketing Strategies
November 18, 2021 at 2:06 pm

The holidays are right around the corner, and with 60 percent of consumers reporting they will mainly shop online this season, brands will need to get creative with their digital marketing campaigns to stay competitive. The pandemic has changed consumer behavior, both in regard to how they shop and what brands they trust. In fact,…

Diverse Merchandise, Financial Accessibility Led Rent-A-Center's COVID Strategy
November 15, 2021 at 12:06 pm

In episode 324 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Philips, vice president of marketing, and Tim Pitt, former senior vice president of marketing and merchandising, at Rent-A-Center, a rent-to-own industry leader. Philips and Pitt discuss how consumer behavior has shifted among Rent-A-Center customers in the last year-plus, how the business has reacted to those…

Importance of Using Data-Driven Insights to Optimize the Customer Journey
November 4, 2021 at 11:26 am

It’s clear that customer expectations are changing, with almost 90 percent of consumers wanting more meaningful relationships with brands. This has meant marketers are moving away from traditional marketing tactics to prioritize a customer-centric approach as failing to build relationships with consumers can be a costly mistake. To do this, marketers need to understand their…