Marketing

In episode 407 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Mahoney, vice president of customer marketing at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. During the interview, Mahoney discusses her role's dual responsibilities across marketing and loyalty…

For retailers are struggling with low Average Order Value (AOV) despite good conversion and high traffic volumes, here are six easy ways retailers can increase their AOV and optimize their return on ad spend. Bundle Deals This tactic works best if the discount is significant. Retailers can create product bundles that offer a combination of…

Much like the world around us, consumers — and their spending patterns, sentiment, and the motivators behind their buying decisions — are constantly changing. So the way you interact with them shouldn’t be static or uniform. Beyond simply personalizing campaign messages to the time of year (like Spring or Black Friday), or a customer’s recent…

U.S. food prices surged by 11 percent last year, marking the largest increase since the 1980s. While the rate of inflation has gradually calmed down since its June 2022 peak, rising prices remain a significant concern for retailers and consumer packaged goods (CPG) brands. Given the possibility of a recession, it may be tempting to…

As the world evolves, so do the buying habits of consumers. Understanding the unique shopping tendencies of different generations is crucial for businesses in today's fast-paced, digital environment. However, one cannot look at generational buying as a single purchase funnel. Retailers need to consider a spectrum of content and commerce to adapt their strategies accordingly.…

Omnichannel marketing typically involves using a combination of digital and physical channels, such as websites, social media, email, SMS, mobile apps, in-store experiences, and customer service interactions. By leveraging data and technology, brands can track customer behavior across channels, and then use this information to create more personalized and relevant experiences. Omnichannel marketing can help…

Retail media has inched its way to the top of all retailers’ agendas — and rightfully so. It’s exploding in growth. In fact, retail media is set to reach $61 billion in the United States alone by 2024, and that figure is only expected to increase as the market grows to $160 billion by 2027.…

Don't believe the hype. Personalization isn't the Holy Grail of marketing. Not every marketing message needs to be — or should be — personalized. There are some compelling and specific use cases for personalization, such as when someone uploads a product to the shopping cart and doesn't follow through with a purchase. The Bayard Institute reports…

Consumer buyer trends have rapidly shifted due to macroeconomic pressures. Although inflation has been slowing over the last several months, consumer perceptions of high prices persist. Many carried the burden of the high cost of living wrought by inflation into their 2023 attitudes and behaviors. At the 2023 Gartner Marketing Symposium/Xpo, I discussed how marketing…

Not only are Gen Z not shopping like their parents, they're actively trying hard not to. After all, they have their own channels now, ones that they navigate with facility — the very channels that their elders will often avoid altogether. The behaviors of Gen Z (those born between 1997 and 2012) as they become…