Benchmarking is a set of performance standards for a specific task. Many are standards for all markets, but they need to be adjusted to meet the requirements, limitations and needs of your specific business.
Management
PATIENT: Doc, times are tough and my resources are scarce. How can I be sure Iโm using mine well? How can I avoid wasting time, manpower and money? CATALOG DOCTOR: Focus your team on core efforts, and avoid low-impact tasks that might run your projects off the rails. Start by asking these seven waste-avoiding questions:
This year's economic retreat actually stands to help Gaiam, a product and information services company with a heavy emphasis on sustainability, position itself for greater growth in the near future.
Historians eventually will look on last year as the beginning of the end for retail stores (aka fixed asset distribution) as we know them. Holiday โ08 retail sales dipped 5.5 percent to 8 percent from the previous year, the most dramatic decline in decades. Few, if any, retailers projected such drama.
This month we spoke with John Doheny, CEO of Dohenyโs Water Warehouse, the catalog/multichannel pool supplies business his parents started 42 years ago.
In tough times like these, companies often look for Band-Aids to slap over problems so they can get by. This year we all have problems, and the catalog business isnโt immune to them. In many respects, namely the losing battle they continue to fight with the USPS (although at press time, there was a glimmer of hope for postage to be adjusted downward for larger-volume mailers), catalogers are hurting worse than others.
Next month, the Direct Marketing Educational Foundation will honor four winners of its 2009 Rising Stars Awards, as well as credit card payment management platform provider Litle & Co. as its Corporate Commitment award winner.
This month, Terry Powers, founder/president of the ComputerGear catalog, recalls how a simple dare led to her career in the catalog business.
Like most, Iโve seen my family wealth shrink. Iโve seen friends and colleagues get laid off. Iโve seen the stock market continue to be eaten up by the bears. Iโm seeing the catalog/multichannel business, as we know it, dwindle, while the overall retail business is in tatters. Iโve seen the size of our magazine diminish as the vendor community is hurting big-time. And Iโve seen some of our competitors all but disappear.
Lane Bryant: The womenโs plus-size specialty apparel retailer has launched a new fashion retail catalog. The catalog was mailed to 3 million existing customers beginning in March. Lane Bryant, which isnโt connected with the former Lane Bryant catalog that Redcats USA (and before that, Brylane) used to operate, also unveiled a new toll-free number to handle orders and customer service inquiries, joining its retail stores and e-commerce site. The new catalog conveys a fashion-inspired look with a new attitude and bright colors.