Loyalty Programs
In a session during the National Retail Federation's (NRF) inaugural Retail Converge event last month, Hal Lawton, president and CEO of Tractor Supply Company (TSC), discussed how the company is planning to be an even more integral part of its customers’ lives through its Life Out Here strategy. In addition, Lawton addressed TSC's recently relaunched loyalty program,…
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Carlos Dunlap-Beard, vice president of business development and loyalty strategy at Clarus Commerce, a premium loyalty program solutions provider. Dunlap-Beard discusses what retailers should be thinking about when building a premium loyalty program. He shares what the first step would be to build…
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Brian Carl, senior director of marketing at Clarus Commerce, a premium loyalty program solutions provider. Carl discusses what makes Clarus Commerce's offerings unique, his role at the company, and the evolution of premium loyalty programs in recent years. He shares the three trends…
Senior-level women in retail discuss the leadership strategies and hiring best practices they’re using to lead their team to success.
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Carlos Dunlap-Beard, vice president of business development and loyalty strategy at Clarus Commerce, a premium loyalty program solutions provider. Dunlap-Beard discusses Clarus Commerce's business offerings, the years of experience in loyalty solutions he brings to his role, and what makes premium loyalty members…
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Tom Caporaso, CEO of Clarus Commerce, a premium loyalty program solutions provider. Caporaso discusses Clarus Commerce's loyalty solutions for retailers, his 25-plus year career in customer loyalty and subscription programs, and what premium loyalty programs entail. He shares why premium loyalty programs are…
Over 250 retail marketers say 2021 is the year of customer loyalty innovation
Everything you need to know about premium loyalty in one place
Consumers came out of 2020 having undergone a radical shift in priorities and preferences in their retail experiences. Retailers have mostly managed to address the shift to an all-digital retail experience, but need to continue to adapt their strategies to address the new era buyer persona and earn their long-term loyalty. Many loyalty programs were…
Customer experience (CX) expert Shep Hyken provides a couple of sayings that resonate with today’s retail environment: “Satisfaction is a rating. Loyalty is a brand,” and “There is a big difference from a satisfied customer and a loyal customer.” Ultimately, satisfaction = good. Brand loyalty = 100 percent better. We all know this is true,…