Loyalty Programs
January 5, 2016 at 2:31 pm
This interactive webinar will seek to help retailers get the most bang for their buck from their data.
December 28, 2015 at 4:32 pm
In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.
December 11, 2015 at 9:35 am
At a time when shoppers have more options than ever, Kohl's is placing a wager that one set of customers can help revive its sales: its loyalists. The discount department store, which outperformed Macy's during the third quarter, is hoping to ride its momentum into the critical holiday shopping period, which accounted for one-third of its sales last…
December 3, 2015 at 9:36 am
We’ve all been there. You’re in the checkout line ready to use your loyalty card to collect points for your purchase. You rummage through your purse or wallet and ... you can’t find it. As a shopper, keeping track of all those loyalty cards, coupons and gift cards from multiple brands is a hassle. You…
October 28, 2015 at 11:22 am
The holidays are just around the corner, and most merchants have already put a lot of thought into how they’ll try to maximize sales during the annual shopping blitz. But those with their eyes on the real prize will focus not only on sales volumes this holiday season, but also on how many of those…
October 27, 2015 at 4:13 pm
Loyal customers are what every brand is after. Considering the cost to acquire new customers — as well as the challenge of identifying which of the multiple touchpoints drove them to purchase — many retailers are recognizing the value in spending to retain the customers they already have. From technology upgrades to improve the shopping…
October 14, 2015 at 11:21 am
Mobile is exploding. Last year, U.S. consumers were at a “mobile tipping point,” spending more time on mobile digital media than desktop media. According to the most recent findings from KPBC’s 2015 mobile technology trends, U.S. consumers have moved beyond that tipping point, spending 51 percent of their time on their mobile devices, significantly higher than…
September 24, 2015 at 11:06 am
Amazon.com is always looking for ways to boost its number of Amazon Prime customers, whether that’s by holding a Black Friday-like “Prime Day” sales event or bundling in subscriptions alongside Amazon hardware, as it attempted with the launch of its own Fire Phone devices. The online retailer has a new gimmick — it's dropping the…
September 10, 2015 at 11:14 am
Fact: most retailers simply aren’t doing enough to keep their customers engaged. While many retailers have taken significant strides toward optimizing their appearance and sales channels for omnichannel shoppers, when it comes to increasing customer retention, their strategies are largely still behind the curve. Before providing perspective about what organizations should be doing to increase…
August 28, 2015 at 11:43 am
Beware Amazon Prime members: All blenders aren't created equal. A Cuisinart warehoused in California may no longer qualify for no-fee shipping to a Prime member in Vermont. That’s the idea behind a new program Amazon.com is testing with some independent merchants. The program, nicknamed Ship by Region, lets certain sellers designate where they’re willing to ship goods…
