Loyalty Programs

As the holiday season heats up competition among retailers, it’s tempting to entice shoppers with discounts and deals. However, with so many companies seeking the same ends, marketers must work to drive customer loyalty through engagement and experience. Smart marketers use loyalty programs not just as discount hubs, but as long-term opportunities to communicate with shoppers and…

Amazon.com officially launched its Black Friday Deals Store, now through Dec. 22. In addition to offering new deals as often as every five minutes, Amazon is also featuring “holiday gift guides” to help shoppers find gifts without all the guesswork. Prime members are also eligible for additional deals, such as two-day shipping on more than 30 million…

Bed, Bath & Beyond may be getting rid of its coupons after realizing that the ubiquity of 20 percent off deals is backfiring for the company. The retailer is testing a beta version of its new "Beyond+" loyalty program. The program offers perks including free shipping and 20 percent off every entire purchase, for a membership fee of $29 per…

In a struggling retail industry, Ulta Beauty is a bright spot. The cosmetics and beauty products retail chain reported sales increased 21 percent last year, profits were up 24.5 percent and it opened 100 new stores. That positive momentum has continued in 2016, with sales up 23 percent year to date, net income up 29…

Sears is partnering with Uber to make its loyalty program more attractive to customers. If loyalty members link their Shop Your Way account to their Uber account, they will get $2 in loyalty points for every Uber trip. The Rider Rewards program is currently available in Chicago and New York City, and will be rolled…

As increasing returns inspire U.S. companies to spend over $2 billion a year on loyalty programs, competition to keep members engaged

Users of Target's wildly popular Cartwheel app are getting a few new loyalty perks. The Consumerist reports that starting this month, Target is testing new rewards features within the Cartwheel app. Guests in pilot markets — Denver, Houston, St. Louis and San Diego — will receive points for nearly every dollar spent at Target. Once a customer…

Retail marketers know that an effective loyalty program can earn and keep customers while boosting profits. However, they often don’t know how their program stacks up to their competitors’ programs. Many years advising top-name clients in loyalty marketing have shown us what works, what doesn’t and how to check. With a smart loyalty self-assessment, retailers…

Over 50 percent of adults in high-income households (earning $200K or more per year) are willing to switch brands in order to — wait for it — use a coupon? And 47 percent of consumers are likely to switch brands within 24 hours of receiving bad customer service. In this day of promotion, price sensitivity…

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