Loyalty Programs

Advance Auto Parts Embarks on Mobile Tour
April 13, 2017 at 9:19 am

Advance Auto Parts has hit the road for its fourth annual Mobile Tour. This year, there are two parts to the tour — the Restoration Tour and the VIP Tour. The tours stop at dozens of automotive and store events across the country, and kicked off at Daytona Bike Week back in March. “It’s a…

How Ulta Succeeds in the Competitive Beauty Category
March 24, 2017 at 9:44 am

In an industry that's ridden with store closures and bankruptcies, one retailer is a bright spot. Ulta Beauty, one of the fastest-growing beauty retailers, saw net sales increase 23.7 percent in 2016 and earnings per share soar 30.9 percent. Earlier this week at Shoptalk in Las Vegas, Dave Kimbell, Ulta’s chief merchandising and marketing officer,…

Fostering Customer Loyalty in an Omnichannel World
March 22, 2017 at 1:14 pm

Building customer loyalty is becoming more and more difficult in today’s omnichannel retail environment. Your competition is always just a simple search, click or tap away. It’s much more cost effective to retain existing customers rather than acquire new ones. So how can retailers gain customer loyalty? In the webinar “Customer Loyalty: The Holy Grail…

What Do Consumers Expect From Retail?
March 1, 2017 at 7:00 pm

It’s been hard times recently for retailers, for example, R.H. Macy & Co. Founded by Rowland Hussey Macy in 1858 in New York City, on opening day the company had sales of $11.08. That would be $328.10 today based on inflation. Macy's moved to Herald Square in 1902 and through expansion eventually became the “largest…

How Personalization is Driving Increased Loyalty for Walgreens
January 18, 2017 at 12:00 pm

Attaining customer loyalty is an incredibly difficult, but important, task in today's hypercompetitive retail environment. It's well-documented that retaining an existing customer is much more cost effective than spending to acquire a new customer. Therefore, retailers have implemented loyalty programs to incentivize customers to come back and purchase from them again and again. Walgreens’ Balance…

Amazon to Launch Loyalty Credit Card for Prime Members
January 11, 2017 at 12:47 pm

Amazon.com is making news … again. The e-commerce giant is trying to ring up even more sales, announcing a new credit card aimed at its most loyal customers. The credit card is for Prime members only, and offers 5 percent back on all Amazon purchases. MarketWatch reports the card, branded with Visa Inc. logo, does…

Forget the Sale! Where’s the Loyalty in Holiday Shopping?
November 28, 2016 at 10:18 am

The holidays are on a fast-and-furious pace to smash head-on into our collective shopping carts. And there’s no better time for your bottom line than the holidays to hit the “sale” button and get people to take your inventory off your hands. Am I right? But what about the mind-set of your current, loyal shoppers?…