Loyalty Programs

In New Amazon Prime Program, Not All Goods Ship for Free
August 28, 2015 at 11:43 am

Beware Amazon Prime members: All blenders aren't created equal. A Cuisinart warehoused in California may no longer qualify for no-fee shipping to a Prime member in Vermont. That’s the idea behind a new program Amazon.com is testing with some independent merchants. The program, nicknamed Ship by Region, lets certain sellers designate where they’re willing to ship goods…

Cues From a Coffee King: What Any Business Can Learn From Starbucks’ Loyalty Program
August 26, 2015 at 10:33 am

Last month, Starbucks was in the headlines once again with its industry-leading loyalty program. In addition to offering birthday specials and personal perks to its best customers, the coffee king is teaming up with transportation network company Lyft to expand its loyalty rewards to an even wider network. Since the 1970s, the coffeehouse company has…

Bloomingdale's Accidentally Gave Shoppers Up to $25,000 in Store Credit
August 19, 2015 at 3:10 pm

Some Bloomingdale’s Loyallists, aka the department store's loyalty program shoppers, got a major surprise in their inbox when a computer glitch gave them thousands of dollars of store credit. BuzzFeed reports that emails to shoppers seemed to have accidentally added dollar signs to their Loyallist points. For example, 5,000 points usually gets you a $25…

Sephora Fans Are Calling Epic Rewards Day an 'Epic Fail'
August 12, 2015 at 1:18 pm

Monday was Epic Rewards day at Sephora, a promotion in which Sephora Beauty Insider Points of 1,000, 2,000, 5,000 or 10,000 could be redeemed for really, really good gifts. As in 10,000 points could get you a trip to Paris to visit Lancome, or $500 of Make Up For Ever products along with a training…

Amazon Places New Limits on Amazon Prime
August 3, 2015 at 2:13 pm

Amazon.com has placed new restrictions on how many users can access a Prime account and is excluding businesses from the program. People pay $99 for Amazon Prime membership, and until this month, were allowed to share their account with four other members. A new provision called "Amazon Households" restricts members to sharing the program with up…

Can a Fee-Based Loyalty Program Work for Your Brand?
July 29, 2015 at 3:22 pm

American consumers increasingly desire enhanced experiences across the retail spectrum. From shopping at department stores to weekly grocery trips, many are willing to pay for benefits that resonate and simplify their lives. Smart companies are acknowledging that fee-based membership or loyalty programs that offer enhanced benefits are a way to better serve their customers while…

Starbucks Teams With Lyft to Boost Loyalty Program
July 24, 2015 at 4:24 pm

Starbucks is teaming up with ride-sharing service Lyft in the coffee giant’s newest effort to expand its loyalty program beyond its cafes. Under the deal, riders and drivers who use Lyft’s mobile app, which facilitates carpooling, will be able to earn Starbucks loyalty “stars,” which can be redeemed for food and drinks at Starbucks outlets.…

Amazon, Wal-Mart Rival Jet.com Launches New E-Commerce Model
July 20, 2015 at 2:43 pm

Marc Lore's ambition is as spectacular as his view of the sparkling Manhattan skyline. From new headquarters on the Frank Sinatra side of the Hudson River, the former Quidsi founder's latest venture — Jet.com — plans to take on online shopping's biggest players, from Amazon.com to Wal-Mart. Jet's consumer proposition is as simple as its…

How to Uproot Buying Behaviors — One Sample at a Time
July 17, 2015 at 2:18 pm

It’s no secret: People like free stuff. In fact, people love freebies so much that they’re willing to exchange time and effort for them — even when the reward is relatively small. That’s why providing free samples or a free trial is such a powerful tool for reaching new customers. First, it puts your brand…

Sears Names Gymboree Executive as President
July 15, 2015 at 2:46 pm

Sears Holdings said Tuesday that Joelle Maher has joined the company as president and chief member officer of its Sears stores. Maher, 48, was most recently chief operating officer of Gymboree, a children's clothing retailer. In the newly created role, she will oversee the operation of Sears retail stores and develop strategies to improve the…