Landing Page Optimization

Learn best practices for omnichannel integration and how live video can bring the in-store experience to e-commerce channels.

Our marketing experts will discuss key online and offline merchandising best practices and strategies.

Up until a few years ago, conversion rate optimization (CRO) was a niche skill set. By and large, designers were worried about a website's aesthetics; search experts were concerned about information architecture and keyword targeting; IT was preoccupied with site speed and availability; and chief marketing officers were concerned about the overall brand experience. And then this happened: