International Strategy

Luxottica Group announced that it's entered into an agreement to acquire Erroca, which operates more than 60 sunglass stores in Israel. Over time, the stores will be rebranded under the Sunglass Hut brand. The deal marks Luxottica's entry into the Israeli sunglass specialty store market, although the company already has a solid presence in the country through its wholesale division.

Forever 21 has opened its eagerly awaited London flagship store. The popular U.S. fashion brand has created a shopping frenzy by landing on London’s Oxford Street. Scores of eager shoppers lined the streets for the store’s launch earlier this week and were treated to complimentary ice cream, sweets and goody bags as they waited for the doors to open.

Williams-Sonoma is planning a U.K. launch in 2012, according to a report by The Independent newspaper. The report said the company has appointed a U.K. retail property agent and plans to open its first store in the first half of next year.

QuiBids.com, an online entertainment retail auction site, is expanding internationally as the company officially launched operations in Canada on July 22. QuiBids has made a name for itself in the e-commerce space by providing a fun and unique online experience for its customers and offering great deals on a variety of popular consumer products.

Amazon.com is poised to enter India and could start operations next year in a country where a growing middle class could substantially boost global revenues.

Athletic apparel, footwear and accessories retailer Under Armour has opened its first European outlet store in Madrid. The space offers high-value shopping in a high-end environment, with a design that strikes a balance between Under Armour’s high-performance athletic goods and its aggressive, intense brand image.

Target has become the exclusive retail advertising partner for the launch of Mamiverse.com, a lifestyle, news and social media website for Latina moms and daughters. Target will actively engage with the Hispanic market through this English-language social network.

Alice.com, an e-commerce platform and online marketplace for household essentials, announced its merger with European company Koto.com, expanding its direct-to-consumer online retail model to an international audience.

Children’s retailer Naartjie Kids said it opened its first Saudi Arabia flagship store on July 9 in the Riyadh Gallery Mall. The company said six additional Saudi Arabia stores are slated to open this month.

When companies conduct business in the international marketplace, they often need to modify products, services and technologies. While this can be a challenge, understanding the subtle patterns in ethnographic and market data can reveal exciting breakthrough ideas that can drive the growth of international business and generate more revenue.