In-Store Technology

5 Reasons to Marry Beacons With Wi-Fi
July 9, 2015 at 2:30 pm

This June, the headlines exploded with story after story about Facebook offering free beacons to retailers. Finally, the potential to bring e-commerce-level shopper engagement to brick-and-mortar stores through beacons became more plausible. Since Facebook has a massive, always-on user base, this opens doors for widespread beacon use, overcoming the major hurdle of beacons relying on…

5 Surprising Ways to Leverage Consumer Behavior Data
June 30, 2015 at 2:43 pm

As you probably know all too well, data is the backbone of the retail industry. On top of that, retail is also one of the most competitive industries, so chances are good that your competitors collect the same data as you. The only way to remain relevant in this cutthroat environment is to leverage the…

5 Elements to Achieving Digital Disruption
June 15, 2015 at 3:04 pm

It seems that we’re capable of buying a subscription for nearly anything today. What was once a pricing model limited to magazines, newspapers, utilities and telecommunications services has expanded to encompass just about any product a consumer or business can dream of. This transformation has been seen across B-to-C and B-to-B industries with diverse offerings,…

Facebook is Handing Out Free Beacons to Retailers
June 10, 2015 at 4:27 pm

Facebook is offering up free beacons to retailers and businesses using its service as part of an update to the company’s Place Tips feature originally rolled out in January. Place Tips, which works by showing Facebook users posts and photos about a specific retailer or business when they open the app within the actual store,…

Ready or Not, Here Comes Retail IoT
May 22, 2015 at 3:10 pm

The Internet of Things (IoT) is coming to retail, so get ready. Digital devices (i.e., Things) are poised to revolutionize everything from inventory management to hypertargeted marketing. IoT-enabled smart shelving will lend a whole new meaning to the term “shelf life,” bringing retail shelves to life by allowing the dynamic changing of prices and the…

How to Move From Traditional to Automated Retail Management
May 19, 2015 at 4:29 pm

Anyone who’s worked in retail can testify that it’s largely driven by people. Whether they’re on the floor, in a private office or in the checkout line, all employees play a distinct role in the customer experience. In such a people-centric industry, the idea of automation may seem mechanic, drab or unresponsive. How could a…