In-Store Technology

4 Mistakes to Avoid When Implementing Mobile and Wearable Tech
September 30, 2015 at 10:15 am

When it comes to making a purchase, consumers want to be able to easily access detailed product information both online and in-store, and they want to use technology to make this happen. While consumers have been accessing product information online for more than a decade, PowerReviews found that around 70 percent of shoppers want access…

How Fitting Room Technology Helped Rebecca Minkoff Triple Clothing Sales
September 24, 2015 at 11:14 am

Nearly a year after its opening, Rebecca Minkoff’s flagship store in New York City’s SoHo neighborhood is a hotbed of consumer data. The “connected store,” which is the first of three to open in the U.S., has given the designer brand some key takeaways: the team can find out which items are taken into the…

Incorporating Touch Technology Into the Retail Environment
September 14, 2015 at 10:48 am

The retail industry has drastically changed over the years, forcing businesses to rethink how to meet the needs of customers. According to Forrester, 90 percent of customer experience decision makers say that a good experience is critical to their success, with 63 percent believing that the importance of the customer experience has risen. The need to…

Interconnected Digital Store Platforms: The Holy Grail of Customer Service
August 26, 2015 at 11:30 am

We’ve been hearing about the "Store of the Future" for some time now. Retail executives have spent the past 18 months experimenting with digital store technologies such as contextual digital displays, in-store sensors, beacons and analytics. These early pilot projects have yielded some successes, increasing customer convenience and unlocking new value as shoppers opt to…

Macy’s Tests Chutes, Tablets in Dressing Rooms to Repel Amazon
August 19, 2015 at 2:38 pm

As online giant Amazon.com charges into the $300 billion U.S. apparel market, Macy’s is running for the dressing room. Even Macy’s acknowledges there’s little it can do to keep customers from shopping online for basic clothing — T-shirts, men’s jeans and tighty whities. Yet the department store chain is clinging to the idea that many…

Barcodes the Root of Shopper Dissatisfaction at Checkout
July 31, 2015 at 3:39 pm

Checkout is the last opportunity a retailer has to make a positive impression on a shopper. Yet new research confirms the majority of checkout experiences today end in frustration. By addressing acute front-of-store pain points, retailers will be able to boost customer satisfaction ratings while encouraging longer, more frequent visits. A study conducted online by…

Target Opens New Store to Try Out Smart Devices
July 10, 2015 at 1:43 pm

Target has opened a new retail space at the base of its Metreon City Target near San Francisco’s Moscone Center, and if you’re a fan of the smart home, clear acrylic furniture or grand retail experiments, then this is the place to be. The Minneapolis retailer is calling this Target’s Open House, and it's the…

5 Reasons to Marry Beacons With Wi-Fi
July 9, 2015 at 2:30 pm

This June, the headlines exploded with story after story about Facebook offering free beacons to retailers. Finally, the potential to bring e-commerce-level shopper engagement to brick-and-mortar stores through beacons became more plausible. Since Facebook has a massive, always-on user base, this opens doors for widespread beacon use, overcoming the major hurdle of beacons relying on…

5 Surprising Ways to Leverage Consumer Behavior Data
June 30, 2015 at 2:43 pm

As you probably know all too well, data is the backbone of the retail industry. On top of that, retail is also one of the most competitive industries, so chances are good that your competitors collect the same data as you. The only way to remain relevant in this cutthroat environment is to leverage the…

5 Elements to Achieving Digital Disruption
June 15, 2015 at 3:04 pm

It seems that we’re capable of buying a subscription for nearly anything today. What was once a pricing model limited to magazines, newspapers, utilities and telecommunications services has expanded to encompass just about any product a consumer or business can dream of. This transformation has been seen across B-to-C and B-to-B industries with diverse offerings,…