Data Security

In the wake of a massive data breach, Target suffered reduced customer traffic over one of the busiest shopping weekends of the year,  The Wall Street Journal reported. The number of transactions at Target fell 3 percent to 4 percent compared with last year's final weekend before Christmas, while transactions at other retailers were strong, the Journal said, citing estimates by retail consultancy Customer Growth Partners LLC.

Potential victims of credit card fraud tied to Target's security breach said they had trouble contacting the retailer through its website and call centers. Angry Target customers expressed their displeasure in comments on the company's Facebook page. Some even threatened to stop shopping at the store. Target apologized on Facebook and said it's working hard to resolve the problem and is adding more workers to field calls and help solve website issues.

Target says that its stores have been hit by a major credit card attack involving up to 40 million accounts. Chief Executive Officer Greg Steinhafel confirmed Thursday morning earlier reports that a brazen data breach had taken place. In a statement, Steinhafel said: "Target is working closely with law enforcement and financial institutions, and has identified and resolved the issue." The retailer said that the unlawful access to customer information took place between Nov. 27 and Dec. 15. Earlier, the Secret Service confirmed to USA TODAY that it's investigating the massive data violation involving shoppers’ personal credit card information.

With online sales expected to grow 15 percent this holiday season, consumers will be making purchases from a variety of devices and places — including work. While some employers have taken a liberal stance toward online shopping and personal internet use, the holiday shopping season threatens to strain bandwidth capacities to a point that would frustrate even the most lenient of employers. In some organizations, free-for-all bandwidth consumption might lead to an office network crash, hindering not only deal shoppers, but others in the office attempting to — shockingly enough — conduct actual company business. 

While Amazon's Login and Pay offers convenience for merchants and consumers, there are severe security concerns associated with this service. Specifically, if one of the participating retail websites is compromised, login and credit card credentials for several websites can be exposed to cybercriminals. Using such a service ignores a cybercrime prevention measure security experts have stressed the importance of for some time — using unique logins across websites. 

As the year comes to a close, it's time for my annual roundup of omnichannel retail predictions for the year ahead. I'm focusing on a few interesting trends I saw come to light in 2013 that I believe will become even more widespread next year. Enjoy!

The time is here for the online shopping onslaught — Black Friday, Cyber Monday and the whole run up to Christmas. The promotions have been prepared, the email campaigns set up, so just one questions remains: Is your website ready to handle the volume? The issues around website performance have never been as prominent in the news. So let's review the top tips for making sure your websites — and remember this is now across desktop, tablet and smartphone devices — are ready for showtime.

With the holiday shopping season approaching, you can expect many shoppers to do last-minute online gift buying, require immediate deliveries, and, of course, there are all those pesky post-holiday returns and exchanges. Will your website be able to deal with this annual shopping frenzy? By putting a little effort in planning ahead of the frenzy and by following a few e-commerce pre-holiday tips highlighted below, you can ensure that your customer's experience is both positive and cheerful for the holiday buying season.

Aaron's Inc., a rent-to-own retailer, has agreed to stop using software to secretly spy on and photograph customers who rented computers. The Federal Trade Commission (FTC) had accused Aaron's and its franchisees of using software to monitor customers’ computer keystrokes and secretly watch them in their homes through the computers’ webcams. In some instances, the company captured images of customers engaged in what the FTC called "intimate activities."

Concerned about privacy? Now you can see what data has been collected on you. I was in for a shock. In an admirable move toward transparency, Acxiom, one of the largest data collection companies in the world, will show you a summary of your personal data. You can see its view into your world at AbouttheData.com. The shock for me? Acxiom got me just plain wrong.