Customer Service
J.C. Penney has started stationing greeters at the entrances of its stores, The New York Post has learned. Penney’s greeters are already full-time employees who are being redeployed to front-of-the-store duty for just two hours of their shift. The use of greeters is said to be a test and is being deployed just in the Northeast region,…
In the age of the empowered and informed customer, there’s increased attention on how to maximize a brand’s customer experience along the buying journey. But while many improvements are centered on technological changes, there are existing historical silos involving people and information, rather than channels. These disconnects waste important customer-facing resources, hide relevant content and adversely impact the sales cycle.
In the age of the empowered and informed customer, there’s increased attention on how to maximize a brand’s customer experience along the buying journey. However, while many improvements are centered on technological changes, there are existing historical silos involving people and information, rather than channels. These disconnects waste important customer-facing resources, hide relevant content and adversely impact the sales cycle. The most common breakdown takes place […]
The use of messaging applications has been soaring lately. Recent reports have shown that since 2015, monthly active users on messaging applications have surpassed the monthly active users on social media. The numbers have been growing ever since. It doesn't seem like mobile messaging is going anywhere. That's a good thing because it offers an…
Learn the benefits of selling on multiple marketplaces, the value each marketplace brings to the table and much more.
A Wal-Mart spokesperson said the company is cutting 7,000 back-office jobs across the country. The cuts affect employees working in accounting and invoicing positions in the company's stores, and will be rolled out over the next few months. The company stated that employees will have the option to move into more customer-facing roles. This comes…
Back in April, Facebook announced that retailers would now be able to use its Messenger app to sell directly to consumers in a chat window. Some of the first brands that jumped on this opportunity included 1-800-Flowers.com and Spring. Now, more brands are using artificial intelligence (AI) as a selling and communication platform. AI (e.g.,…
In the keynote session of Total Retail's Virtual Conference & Expo, Eoin Comerford, CEO of Moosejaw, the oudoor recreation apparel and gear retailer, discusses what the company is doing to generate brand loyalists, and how having fun fits into that equation. (You can register to access the entire conversation with Eoin as well as all…
Retail is undergoing its biggest evolution to date. Consumer expectations are on the rise, and a generation of younger shoppers is changing the way brands think about engagement, loyalty and the customer experience. With so much change, it’s inevitable that there will be winners and losers when the dust settles. In fact, we’re already seeing…
In episode 49 of Total Retail Talks, I interview Jamal Robinson, founder and president of DESIAR. DESIAR is an online retailer of handcrafted wooden sunglasses that was founded in a college dorm room. Robinson talks about the brand's journey as well as his personal goals for growing the business.