Customer Acquisition

Brands have increasingly recognized the need to add direct-to-consumer (D-to-C) distribution to their traditional retail channels. Our research suggests broad adoption of some kind of D-to-C activity across categories (from 100 percent of major footwear and apparel brands to under 20 percent for food and beverage brands selling online), but we've seen surprisingly few firms…

Marketers are still learning to connect with Gen Z, so we tend to default to how we approach millennials. However, these millennial strategies will likely miss the mark with the emerging Gen Z cohort. These digital natives are constantly connected to their mobile device and use it for almost all brand interactions. The majority of…

The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more. 

Most people think technology and Amazon.com are driving retail disruption. To address this concern, retailers have invested heavily in e-commerce and now delivery technology such as self-driving cars, robots, automated warehouses, etc. But the retail decline hasn’t stopped. Consider Macy’s. The company started its digital transformation in 2010 with an omnichannel strategy which allowed customers…

We’ll share insights from the 2018 holiday shopping season and discuss how you can leverage that information to prepare for this year.

We live in a “Jetsons”-like reality: robots can deliver our packages, we can place an order through our TV, and everything is available at the click of a button. (Hopefully that doesn’t mean we’re headed toward a “Wall-e”-like reality, too.) But do these so-called “futuristic” features speak to what the modern shopper actually wants from…

This extensive guide breaks down everything retailers need to know about experiential retail and how to provide immersive customer experiences that keeps them coming back.

Most business leaders want to run an enterprise that's truly “great.” Some are satisfied with running a “good” business, and in many circumstances there's nothing wrong with that. Over the long haul however, there’s a problem with just being “good.” As the venerable Jim Collins has researched and proven, all businesses over time break one…

As Lightspeed's vice president of marketing, I’m always on the hunt for ways to empower retailers with insights that help them adapt in an industry that’s constantly changing. It’s our mission to remove any barriers they face along the way. In my conversations with retailers, the same questions come up time and time again: things…

Every year, the beginning of August marks the start of back-to-school (BTS) shopping for students and their parents. With an average of $519 expected to be spent per child, according to Deloitte, the BTS season is second only to the Q4 holiday shopping season. BTS provides an enormous opportunity for even the smallest businesses to…