Customer Acquisition
Over the past two decades, weโve seen millennials put retailers through a loop. As retailers urgently set up e-commerce sites and slowed down their physical footprint, many people believed millennials would be the โdeath of retail.โ Today, Generation Z is bringing balance to both online and offline retail models. Gen Z consumers will hold overโฆ
As we move past the mitigation phase of COVID-19 and embark on reopening strategies, smart retailers and brands will learn from the early lessons we can draw from the unfolding crisis. The past several weeks and months have brought more disruption than almost any other series of events in recent American history. Previous disruptions, rangingโฆ
With brick-and-mortar shopping on pause (at least for most retailers), a new breed of stay-at-home shoppers is emerging and boosting the e-commerce market. In fact, for some verticals, consumer demand has never been higher. There are the obvious winners here, such as grocery brands bridging the gap from supermarket shortages, toy retailers, or sports brandsโฆ
In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published by Total Retailโs sister brand, Women in Retail Leadership Circle, titled, โThe New Moms on the Block: How Millennial Moms Approach Trying and Buying,โ authored by Elizabeth Fogerty, chief strategy officer at EDGE Marketing. This article isโฆ
Consumers willingness to adopt new products and try new experiences hasnโt merely increased; itโs reached an entirely new level of hyperadoption that retail brands are claiming they canโt keep up with. With consumers just as quick to try new brands as they are to walk away from ones they were once loyal to, retailers areโฆ
In this webinar, weโll walk through how Planet Blue leverages an omnichannel view of the customer.
Retailers, take note: mobile consumers are now more willing to open their wallets for a subscription service than a one-time purchase, according to a yearlong analysis of 992 apps and over 349 billion mobile impressions. With the subscription economyโs rapid growth in recent years and even big tech players like Apple considering subscription models forโฆ
Finding and attracting new customers is complicated and expensive. The industry go-to statistic suggests that it costs five times more to land a new customer than to keep an existing one. Therefore, it makes sense that most marketers allocate a large portion of a finite marketing budget to customer retention rather than investing it allโฆ
The blessing of being at a data company in todayโs world is that our daily work is creating order from seemingly chaotic fields of information. Just last month, our working hypothesis was retailers and CPGs were undergoing unprecedented change. Today, we are wiser. We're organizing our thinking into three periods: managing the chaos of COVID-19,โฆ
Itโs really not that hard to acquire new users for your app. Whatโs hard is acquiring new users who will actually stick around long enough to add value. After all, on average, app installs only cost $2.31 to $4.05, depending on the ad format youโre buying. But when you layer in the fact that 87โฆ