CRM

In episode 248 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mariah Chase, CEO of ELOQUII, a plus-sized clothing brand for women. Listen in as Chase discusses the history of the brand, her career background, and how ELOQUII fills a gap in the market for quality plus-sized apparel. She shares how the brand is communicating…

Consumers willingness to adopt new products and try new experiences hasn’t merely increased; it’s reached an entirely new level of hyperadoption that retail brands are claiming they can’t keep up with. With consumers just as quick to try new brands as they are to walk away from ones they were once loyal to, retailers are…

Shhh! Don’t make any noise. The 800-pound gorilla is distracted. Now is your chance. I’m talking about the fact that Amazon Prime delivery delays are as long as a month now. Now is your opportunity to serve your customers like never before. Now is the time to make up ground and become a digital force.…

Direct-to-consumer (D-to-C) businesses exploded in 2019. There are now almost 400 D-to-C brands in the apparel and accessory market alone. As D-to-C momentum reaches full swing, traditional retail fashion brands like Nike are jumping on board in a big way. For example, Nike estimates that its D-to-C sales will reach $16 billion in 2020. Other…

The key to retailer success was once very simple: provide the lowest prices on the products people wanted. Times have changed. Today’s consumer has multiple shopping options and several ways to make a purchase. It’s no longer just about the best deal; it’s about the customer experience (CX). We live in an experience economy. Making…

Baby boomers are the fastest-growing demographic in the United States, and households aged 55-plus control more than 70 percent of total net wealth. In 20 years, the population aged 55 and over will account for almost one-third of the U.S. population. Unlike millennials, who are often burdened by student debt and the costs of supporting…

Laura Joukovski, president, global fashion brands at TechStyle Fashion Group, parent company of Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids, detailed the company's approach to customer retention during an interview with Total Retail's Joe Keenan this week at the 2020 National Retail Federation Big Show. Joukovski discussed how TechStyle is working to evolve and stay…

How many times have you found yourself walking into Target for a new toothbrush and exiting with backup cleaning supplies (for next year), new toys for your dog, and a state-of-the-art popcorn maker? America’s favorite department store recently announced its new loyalty program, called "Target Circle," where customers now receive special discounts based on data…

While Prime Day started as a day of standout deals for Amazon.com, other brands adopted the concept so widely that it has become a new mid-summer shopping event. However, before we forget, until 2015, Prime Day didn’t even exist, and it’s not a real holiday at all. Prime Day was manufactured by Amazon and adopted by…

We live in a world where customer expectations are constantly changing. And for businesses, keeping up with customers can be a daunting task. “Connected Customer” is a relatively new term used to describe those customers that interact with brands through digital means such as websites, apps, voice assistants (e.g., Alexa), etc. An overwhelmingly large percentage…