Corporate Responsibility Programs

Purpose-Driven Marketing: No Longer a Nice-to-Have
March 8, 2021 at 4:49 pm

#StopHateforProfit, COVID-19, a global recession, racial injustice โ€” all events continue to permeate in 2021, plus the events at the Capitol. These are all events that consumers are now expecting brands to take a stand on. In fact, 61 percent of audiences now rate inclusivity as a crucial factor for brand loyalty, amongst others. Noโ€ฆ

Qurate Retail and NRF Partner to Amplify Small Businesses
February 22, 2021 at 5:01 pm

In episode 286 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Suzanne Quigley, director of global corporate responsibility at Qurate Retail Group, and Meghan Cruz, director of grassroots at the National Retail Federation (NRF). Listen in as Quigley discusses why Qurate wanted to launch the Small Business Spotlight program, and how the initiative is helping dozens ofโ€ฆ

How 2020 Shaped Consumer Behavior: Key Insights for 2021
February 10, 2021 at 1:05 pm

A year ago, we couldnโ€™t have imagined that toilet paper would be the hardest thing to find on store shelves, or that weโ€™d be wearing masks in stores and making purchases behind plexiglass barriers. What 2020 has taught the retail industry โ€” and the whole world โ€” is that a lot can change practically overnight.โ€ฆ

Starbucks is Investing $100M in Small Businesses and Black Communities
January 13, 2021 at 7:46 pm

Starbucks is creating a new $100 million fund aimed at investing in community development projects and small businesses in areas populated by people of color, CNBC reported. The investment, titled Community Resilience Fund, is part of a broader initiative to increase Starbucks commitment to racial and social equality. The company endowed $1 million in neighborhoodโ€ฆ

How Retailers Can Boost the Bottom Line With Social Impact
October 29, 2020 at 12:31 pm

2020 has been marked by a global pandemic and a surge in social unrest and activism. Interest in social impact is at an all-time high, influencing everything from politics to what brands we buy and what companies we want to work for. Now more than ever, social impact efforts can be make or break forโ€ฆ

Hollister Educates Gen Z Customers in New Voting Campaign
October 12, 2020 at 6:30 pm

In episode 268 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jacee Scoular, director of brand marketing strategy at Hollister, a global teen brand. Listen in as Scoular discusses why Hollister decided to launch its "Show Up for 2020" voting campaign, the elements of the effort, and the demographics of the brand's customer base. Scoular detailsโ€ฆ

Foot Locker Pushes its Gen Z Customers to Rock the Vote
October 7, 2020 at 4:13 pm

Foot Locker, Inc.'s U.S. family of brands has partnered with Rock the Vote for an initiative that will leverage the retailer's store locations as voting registration sites, empowering today's youth to exercise their right to vote. Foot Locker joins Rock the Vote's Brands for Democracy, a nonpartisan effort to empower eligible voters to take civic action.โ€ฆ

Innovative Culture Propels Chewy to Record YoY Sales
October 6, 2020 at 7:51 pm

As noted in last week's article announcing the release of the latest installment of the Top 100 Fastest-Growing Retailers, Chewy was at the top of the rankings, posting a 37.19 percent increase in year-over-year (YoY) sales for its 2019 fiscal year. For the annual report, Total Retail conducted a YoY comparison of 2019 fiscal year netโ€ฆ

Brands Accelerated Their Purpose Amid COVID-19. How Long Will it Continue?
October 5, 2020 at 8:38 pm

In the early moments of the COVID-19 pandemic, the role of brands elevated nearly immediately. Some retail stores were deemed essential, and their employees became frontline workers seemingly overnight. Trusted brands also quickly moved to the forefront of the COVID-19 conversation. People, businesses and brands were given the opportunity to improve the greater good, orโ€ฆ

Patagonia Names Ryan Gellert CEO, Replacing Rose Marcario
September 28, 2020 at 4:23 pm

Ryan Gellert was named CEO for Ventura, Calif.โ€“headquartered Patagonia Works, the holding company for the influential outdoor brand Patagonia Inc. as well as separate Patagonia divisions in food, media, investments and joint ventures. Gellert previously served as the general manager for Patagoniaโ€™s EMEA/Europe, Middle East and Africa office, which is headquartered in Amsterdam. He came to Patagonia afterโ€ฆ