Retail Revelations

Greg Petro is founder and CEO of First Insight, a technology company transforming how leading retailers make product investment and pricing decisions.

Greg has a 25-year history in the retail industry with a career spanning merchandising, sales and management. But while at one of the world’s leading supply chain technology firms, he saw a need for retailers and brands to re-engage with consumers to determine which products would be top sellers well before costly investments are made to bring them to market. In 2007, Greg Petro founded First Insight Inc., a technology company that delivers what is now the world’s leading predictive analytics platform for consumer-testing new products. Through engaging consumers online and mining social data, the First Insight platform empowers retailers and brands to introduce the right products at the right price, and target them to the right customers. Today, he serves as its Chief Executive Officer and President. Greg is a member of the Board of Advisors of the Fashion Institute of Technology, as well as a frequent speaker at the graduate business schools of Columbia University and the University of Pittsburgh. Greg also speaks and at a number of industry conferences, where he educates his listeners on how retailers can use technology to identify and deliver what their customers really want. Mr. Petro holds both MBA and Bachelor’s Degrees from the University of Pittsburgh.

Despite conventional wisdom to the contrary, men are shopping both online and in-stores at higher rates than women. As discovered in First Insight’s latest consumer survey, The Rise of the New Male Power Shopper, men are bucking long-believed trends surrounding shopping habits. Men are more frequently shopping across all major channels both online and in-store,…

As brands and retailers endeavor to unlock the mystery surrounding consumers’ shopping habits and behaviors, the question of product quality vs. price comes into sharper focus. According to recent research from technology company First Insight, consumers are increasingly choosing quality. In fact, 53 percent of consumers who responded to a First Insight survey said product quality was the…

Shopping preferences of men and women are diverging as each gender responds differently to disruptive technologies. This dynamic was highlighted in our new study, Mind the Gap: The Gender Effect on Shopping Habits and Technology Disruptors. In fact, according to the results, men are less likely to embrace disruptors like mobile shopping, Amazon.com, and discount…

As has been written about ad nauseam in this e-newsletter and countless others retail trade publications, personalization is the Holy Grail for retailers. After all, done right, personalization elevates consumers’ lives and promotes engagement by providing products and/or content that tune into and even anticipate the needs of customers. The benefits of personalization to the customer…

I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic and…

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