Y Wolstencroft

Much has been said and written about the stunning postage increase that took effect earlier this year. With new rates running upwards of 40 percent-plus greater than the previous ones for some Standard mail (catalog) categories, this may be the toughest challenge I’ve seen this industry encounter in all my years covering the business. Fortunately for all of us, we have sharp minds like our lead columnist Stephen R. Lett and his vice president at Lett Direct, Sandy Wolstencroft. Steve and Sandy took it upon themselves to break down virtually all the ways you can implement change in your catalog mailing strategy to