Yves Belanger

Retailers are at the end of the supply chain and, as a result, have both the benefit and, at times, the misfortune of dealing directly with the end consumer. Customer demands are increasing — they want your products to be better quality, cheaper and with more variety refreshed more often. And they want all of this delivered through an effortless customer experience. How do you ensure that your products are where they need to be, when they need to be there, to satisfy customer demands while keeping your margins up?