What’s the next big trend on social media? For retailers, the answer has huge implications for marketing strategies, ad spend, brand awareness and growth. Based on our latest social media data, there are three big trends that every retailer should consider as they plan their strategies. They include the surging popularity of Instagram Stories, the…
Yuval Ben-Itzhak
Social media is already transforming retail, and the pace of that transformation is likely to accelerate in 2020. Retailers that embrace social media and are willing to take calculated risks are the ones most likely to benefit from this transformation. At Socialbakers we get to see what some of the most innovative social media marketers…
For retailers that need to increase brand awareness on social media, the use of influencers is no longer just another option. It’s essential. Influencer marketing is projected to become a $5 billion to $10 billion market by 2020. That’s because when retailers and influencers team up, they create a more authentic connection with their target…