Yohanna Andom

Yohanna Andom

Yohanna Andom is a senior product marketer at Forter, where she focuses on multiple product areas and competitive research. Prior to joining, she also worked as a product marketer for global players in the software, AdTech, and networking industries.

E-Commerce

Will Online Fraud Dim the Luxury Retail Industry’s Outlook?

October 20, 2022 at 12:24 pm

Fraud attempts are challenging for all retailers, but especially so for luxury merchants which operate in a highly competitive market with unique challenges. Brands such as Balenciaga, Burberry, Hermès, Gucci, and Louis Vuitton rely on exclusivity and a delicate balance of supply and demand to drive business and customer loyalty. But this high-end merchandise, which…