Yaacov Martin

Yaacov Martin

Yaacov Martin is the CEO and Co-Founder of Jifiti, a global fintech company. He is a thought-leader, panelist, and active contributor to leading payments and fintech publications. Bylined on TechCrunchPayments JournalThe Fintech Times, and The Paypers, among others. 

AI for Retail Lending: What Does the Future Hold?

Artificial intelligence is fundamentally changing how retailers and merchants attend to customers and even how they manage inventory, all via technology such as chatbots and facial recognition. And now, AI can potentially transform lending in the sector, too. Banks, lenders and merchants with white-labeled lending offerings could eventually use AI to address credit risk assessment,…

How to Avoid Brand Dilution But Still Offer BNPL

We live in the age of embedded finance, where non-financial organizations are seamlessly integrating financial services into their customer journey. In fact, most major retailers have added a third-party financing service to their checkouts — like Klarna or Afterpay — to offer split payments, point-of-sale (POS) installment loans, and lines of credit. But there are…

Why Retailers Should Offer BNPL Both Online and In-Store

Buy now pay later (BNPL) began as an online pay-over-time option, which has surged since the pandemic. The global BNPL market is projected to grow up to $22.86 billion this year. BNPL has extended to brick-and-mortar stores: As economies see in-store shopping returning to normal, consumers demand seamless and convenient payment methods like BNPL. Retailers…

How Retailers Can Optimize Gift Card Sales This Holiday Season

The gift-giving culture is turning personal this year as more shoppers look to create and send one-of-a-kind, intimate presents to their friends, family, colleagues and loved ones. Ranging from photo-tailored gifts to customized cards, the personalized gift market in the U.S is expected to grow at a CAGR of over 9 percent during the next four…