Wendy Taccetta

Wendy Taccetta

As Senior Vice President for Nationwide Small Business and Channel Chief for Verizon Business, I am responsible for driving results in several strategic areas of the business. We are focused on creating the best end-to-end wireless experience for small business owners who trust their business to Verizon.

I am also focused on developing a customer-centric Partner Program at Verizon. We understand that a great partner experience will always deliver a better customer experience. Channel Partners has called our strategic focus “a historic revamping” of Verizon’s channel program. Our ambition is to make it easier than ever before to partner with Verizon.

My team of 1,400+ employees is committed to accelerating small business growth, driving transformation across the Verizon Business ecosystem, and fostering a culture of collaboration every day. I have held a variety of roles during my 21-year tenure at Verizon, which has allowed me to build a diverse resume of experience in business and consumer sales, business transformation and sales operations. Most recently, I served as Senior Vice President, Global Commercial Operations at Verizon Business.

The Ebb and Flow of Retail: SMB Insights for the 2022 Holiday Season

We're doing business in interesting times, with retailers navigating tidal wave and drought-like conditions. With the pandemic in the rear-view mirror, inflation underway, and the 2022 holiday season upon us, how are small and midsize business (SMB) retailers faring? According to Verizon Business’ Third Annual State of Small Business Survey, retailers remain upbeat regarding their…