Walter Miranda

Walter Miranda

Walter Miranda is the president of Harbor Retail, which works with brands and retail companies to create Harmonic Retail™ through designing and building innovative physical retail solutions at scale, including point of purchase displays, pop-up shops, and store planning and design.

May 2, 2019 3 Ways to Use Store Design to Provide an Effective Customer Experience

Despite growth in the direct-to-consumer and e-commerce models, when it comes to longevity and success for retail, the physical store remains in the pole position. In fact, only 11 percent of sales are expected to come from e-commerce in 2019. However, stores can't just rest on their laurels and wait for sales to roll in; they have to engage customers and…