During a normal May, retailers would be wrapping up their spring break sales and preparing for Mother’s Day, graduation and other typical summer promotions that would soon follow. However, this isn't a normal May, and many retailers are left scrambling to determine how they can adapt to an increasingly digital path to purchase. There’s no shaking…
Carl Van Ostrand
It may not come as a huge surprise, but in the current COVID-19 environment, we're seeing an unprecedented shift toward online shopping. Consumers are flocking to online platforms and downloading shopping apps on their phones. Headlines have described platforms like Instacart as being “overwhelmed.” Social distancing and online shopping are like chocolate and peanut butter (two…
Understanding the customer and their journey must include understanding the final step in any purchase: payment. What do people want from the payment process, which payment methods are preferred, why do people have these preferences, and how much does it affect their proclivity to purchase? Unpacking the answers is pivotal, as 88 percent of consumers…
