Vanessa Ruminski

Vanessa Ruminski

Vanessa Ruminski is Vice President of Partnerships for SupplyKick, a fully integrated digital retailer for brands selling on Amazon. Vanessa has a unique background with more than 10 years of senior experience in merchandising in brick-and-mortar and e-commerce retail for The Bon-Ton Stores. Now in her role at SupplyKick, Vanessa works with the hundreds of brands the company partners with, including Blue Rhino, Splenda, ciao! baby and Johnson Hardware.

How to Stand Out From Your Competitors on Amazon

With price, shipping costs and positive product reviews ranking as the most important factors driving purchase decisions on Amazon.com among consumers, converting clicks to sales is imperative. There are millions of products listed on the marketplace, and as a result of Amazon’s business model, competitor product listings are visible on any initial listing. Breaking through…

Marketing on Amazon 101

There’s no denying the Amazon Marketplace has completely changed the way brands do business with consumers. Close to 70 percent of all online shoppers now begin their product search on Amazon.com, even if they don’t think they will make a purchase on the site. With more than 20 million individuals logging into Amazon every month in…

Amazon Changes to Look for in 2020

Over the last decade, Amazon.com has become one of the most powerful companies in technology and beyond. Amazon’s success shows no signs of slowing down in 2020, especially in terms of its unmatched logistics operations and advertising earnings. Revenue in Amazon’s core business, e-commerce, has increased sevenfold from an already massive base of $34.2 billion,…