Valentina Marastoni-Bieser

Valentina Marastoni-Bieser

Valentina Marastoni-Bieser is the Senior Vice President of Marketing at leading location intelligence and measurement company Cuebiq.

As head of Marketing, Valentina spearheads all aspects of the company’s marketing and communications. She has managed the development and expansion of the Cuebiq brand since its inception, playing an instrumental role in the growth of the brand from newcomer to leading player in the location space.

Valentina brings over 12 years of marketing and brand building experience in the martech, technology, and advertising industries. Prior to Cuebiq, she worked for leading media organizations NBC Universal and USA TODAY, focusing on integrated marketing and product marketing, leading revenue generating marketing partnerships and groundbreaking programs for advertising clients. Her career began in the tech start-up world where she found her passion for B2B marketing and brand building.

Valentina holds an MBA from Fordham’s Gabelli School of Business.

October 1, 2019 Why Attribution Remains the ‘Wild, Wild West’ for Retailers

With the rise of online retail and an explosion of new paths to purchase, consumers now average six or more touchpoints before making a purchasing decision. With so many channels for consumers to engage with, marketers are challenged to know which channels and messages drive the best results, and where they're most likely to maximize…

January 24, 2019 Competing With Digital Giants: How Brick-and-Mortar Can Fight Back With Data

How can brick-and-mortar retailers get more customers through their doors and contend with the competition ushered in by digital?

Older »