Udayan Bose

Udayan Bose

Udayan Bose is the CEO of NetElixir, a retail search marketing agency.

New From NRF 2021: Retail Marketing’s Need-to-Know Trends

For the first time in history, NRF Chapter 1 went virtual. The highly anticipated event saw industry leaders reflect on one of retail’s most turbulent years to date. Consumer shopping behaviors changed seemingly overnight: in-store foot traffic shrunk at an alarming rate, e-commerce and mobile shopping trends boomed, and spending habits prioritized needs over wants.…

3 Ways Retailers Can Align Their Sales Funnel to Digital Strategies

During the 2018 holiday season, retailers saw stellar e-commerce year-over-year growth of over 15 percent. This upward trend was seen across retail categories, desktop and mobile. Average order values also indicated that even though shoppers took advantage of sale items, they spent their savings and then some on additional items. Of course, some retailers didn't…

What Retailers Can Expect This Holiday Season

Holiday spending forecasts are predicting a robust season for retailers. Spending is projected to increase online and in-store and across all major categories. The booming economy is helping with the healthy growth, and there are other factors that are pointing to big gains for retailers this holiday season. According to NetElixir's holiday forecast, e-commerce sales will…

Best Practices for Getting the Most Out of PLAs

Q: "When PLAs were free, our company was king. Now that they're paid, we can't figure out how to crack the code and get PLA visibility. Any best practices around getting the most out of PLAs?"  Jackie Eldridge,  director of social media and affiliate 
marketing, DollarDays.com