Tyson Stockton

Tyson Stockton

Tyson Stockton is the U.S. Vice President of the Digital Strategies Group at Searchmetrics. Over the past 10-plus years, he has driven success in SEO & Digital marketing in both in-house roles and externally with some of the top online businesses. Over the last 4+ years at Searchmetrics, Stockton has led Fortune 500 companies in utilizing search data to drive SEO and content strategies. Stockton leads the Client Success, SEO & Content Services, Account Management, and Data Services teams at Searchmetrics.

Twitter: @tyson_stockton

Linkedin: https://www.linkedin.com/in/tysonstockton/

How Amazon is Dominating Google Searches (And What Retailers Can Do About it)

Statistics show that Amazon.com is already the first place most U.S. consumers go when they start to research product purchases online. And now a new study by Searchmetrics shows just how hard Amazon is working to lure consumers away from other retailers when people search for products on Google. Essentially, Amazon occupies a variety of…

How Retailers Must Re-Tune Their Search Strategies to the New Normal

The coronavirus pandemic is changing both the way people search and what they’re searching for. And e-commerce SEO professionals must adapt their strategies accordingly, even as we inch out of the crisis. In early March, when the pandemic first hit, research by Searchmetrics identified search spikes for terms such as “freeze dried food” and “microphone”…