Tyler Haskins

Customer retention is tougher than ever due to rising consumer expectations and challenging economic conditions. But that hasn't stopped consumers from using their favorite loyalty programs. They're just more selective about the programs they participate in and the brands they’re loyal to. The first installment of our loyalty amplifiers series covered the steps to acquire…

Interested in maximizing the impact of your company’s loyalty program? You’re not alone. Loyalty programs drive improvements in revenue, customer retention and other factors that are vital to your brand’s success. In the first installment of our three-part series, we focused on the initial stages of loyalty programs: acquisition and education/onboarding. But what happens after…

Loyalty programs are invaluable tools for retailers, but the fact that most brands offer them also means a program alone may not be enough to differentiate your brand — and competition for new members is fierce. Even more challenging? Keeping those customers engaged in your loyalty program long term. To stand out, your brand needs…

While sweepstakes might bring to mind simple tactics often tacked onto holiday, Super Bowl or back-to-school marketing campaigns, they can actually help your brand boost customer loyalty in a big way. When executed correctly, sweepstakes are effective, scalable and cost-effective amplifiers that engage consumers and motivate a variety of strategic behaviors across the customer lifecycle…