Troy Prothero

Troy Prothero

With more than 20 years of experience as a supply chain leader for both retailers and retail technology companies, Troy has extensive experience applying dynamic data analytics to managing and leading all aspects of supply chain optimization. Prior to joining SymphonyAI Retail CPG, Troy held leadership positions related to the supply chain at SAS, Retail Solutions Inc., and Delhaize Group.

Merchandising, Omnichannel, E-Commerce

Bridging the Gap: How to Prepare for the Future of Demand Planning

December 30, 2022 at 11:18 am

Retailers’ bearings for demand forecasting are now better calibrated than they were just a couple of years ago, although shockwaves from supply chain and distribution disruptions persist in some areas. These challenges create a disconnect between what retailers think is the "new normal" vs. what their actual "new normal" likely is. This dichotomy hinders their ability…