Tracey Matchett

Tracey Matchett

Tracey Matchett is a Group Account Director at Environics Analytics, a premier data and analytics services company. Matchett is focused on U.S. retail and consumer packaged goods. She can be reached at 1-888-339-3304 ext. 3100 or via email at

Boomers in Retail: It's Time to Re-Engage With the Forgotten Generation

Baby boomers are the fastest-growing demographic in the United States, and households aged 55-plus control more than 70 percent of total net wealth. In 20 years, the population aged 55 and over will account for almost one-third of the U.S. population. Unlike millennials, who are often burdened by student debt and the costs of supporting…

How Brick-and-Mortar Retailers Can Thrive in the Digital Age

The continued growth and popularity of online shopping is creating new challenges for brick-and-mortar retailers. However, by making use of the right analytical tools, there's no reason why these stores should feel threatened. Physical stores continue to be a valuable channel for retailers because they offer something online retailers can't: a tactile experience. Even,…