Tommy Kelly

Tommy Kelly

Tommy Kelly is CEO of eShopWorld, an e-commerce solution whose technology plugs in to retailers’ and brands’ existing domestic infrastructure to enable them to quickly sell in any global market with a truly localized shopping experience. The company manages every aspect of the shopper journey, from customer acquisition to pricing to checkout, returns and customer service, with a combination of flexible technology and experienced teams of experts all over the globe.

COVID-19 Has Made Cross-Border E-Commerce a Crucial Channel for Brands

If there has been one bright spot amid the retail gloom of the past few months, it’s cross-border e-commerce. The world watched in shock as companies that were heavily dependent on brick-and-mortar stores suffered during lockdowns. Even brands with strong e-commerce strategies experienced headwinds as unemployment and job insecurity drastically changed consumer behavior. However, U.S.…