Tobias Buxhoidt

Tobias Buxhoidt

Tobias Buxhoidt is the CEO and Founder of parcelLab, where he leads global business strategy and is focused on bringing the parcelLab platform to brands across global markets. In 2015 he co-founded parcelLab to create a platform that would help brands build engaging customer experiences around complex operational processes and data. 

Solid Customer Relationships Will Drive Retailer Success This Holiday Season

The 2020 holiday season was riddled with frustrations for consumers and no small number of challenges for retailers as they juggled shipping delays and stock shortages among other operational hurdles. Last year's arduous season pushed retailer-customer relationships to their limits, leaving a mark on consumers, shifting their shopping habits and expectations for the upcoming season.…

Wishing Your Customer ‘Happy Birthday’ is Just One Way to Build Brand Loyalty, Among Others

At the start of the pandemic, a tidal wave hit the retail community. Restrictions no longer permitted shoppers in-store, resulting in a surge of online purchasing. Because of this, brands shifted, and they did so quickly. Those that relied on their brick-and-mortar presence pivoted by putting muscle behind e-commerce marketing strategies, causing direct-to-consumer (D-to-C) brands…